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Vision Critical(R) Sees 80 Million Dollar Success

Innovation and Expansion Equals Strong Growth (March 14, 2012)

VANCOUVER, BRITISH COLUMBIA -- (Marketwire) -- 03/14/12 -- Vision Critical, a leading global consumer insights solutions firm, announces financial results for 2011. Revenue for the year was $72 million (CND$); up 17% from 2010.

"We are delighted with the continued growth of Vision Critical," says Dr. Angus Reid, Chairman of Vision Critical. "To achieve almost 20% organic growth in a tough market is a testament to the strength of our product portfolio and our strong talent base of experts and implementation specialists." He adds that as a private company Vision Critical does not release detailed earnings results, but "the company was profitable in 2011 - in line with board and management expectations."

Looking forward to 2012, Reid predicts continued robust growth in both revenue and profits. "Our first quarter run rate has already put us over $80 million and that's before further expansion in our international operations in China and Germany; several major new product launches and several strategic new appointments that will be announced in the coming weeks."

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About Vision Critical

Vision Critical pairs the world's leading consumer insight specialists with the most innovative software developers, marrying the precision of market research with the speed and power of online technology. Serving over 600 global brands through offices across North America, Europe, Asia and Australia, Vision Critical creates powerful software and research solutions, including the world's leading Community Panel platform. For more information, please visit and follow Vision Critical on Twitter at!/visioncritical

Vision Critical
Jessica Lubell
Media Contact
[email protected]

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