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VisibleBrands Chooses Microsoft Corp.'s Windows Azure for Its Moment of Decision(R) Ad and Data Network(December 07, 2011)
KIRKLAND, WA -- (Marketwire) -- 12/07/11 -- VisibleBrands announced today that the company is working with Microsoft Corp. to use Windows Azure for hosting its emerging media network. This cloud-based network will connect advertisers and shoppers at home, on the go and at the Moment of Decision® in the retail aisle.
"In order for us to turn physical retail into a new channel for advertising and consumer promotion, the emergence and maturity of two technologies was critical," says Timothy Morton, President, VisibleBrands. "The first was indoor location technology and WiFi mesh as an inexpensive way for us to deliver relevant, in-category media based upon on a shopper's path-to-purchase and trip mission. The second was cloud computing, which allows us to deliver our solutions via a software as a service (SaaS) model. It removes the upfront, capital expense hurdle, gives us scale, and serves as the engine for capturing, compiling and disseminating campaign analytics and shopper marketing intelligence."
Tim Belvin, CTO, VisibleBrands explains that Windows Azure eliminates the need to install large amounts of local computing infrastructure. "Instead of installing servers in every store, we can deliver our solution through the cloud. This includes content delivery, ad optimization, structured and unstructured business intelligence as well as system health monitoring."
According to Belvin, the decision to work with Microsoft and use Windows Azure was straightforward. "Windows Azure projects a higher ROI and lets us quickly scale to meet demand with simplicity. With other providers there was complexity and much more overhead involved with installing and provisioning new servers for our environment. With Windows Azure, it's as easy as changing a number in a configuration file and scaling up. We'll spend less time solving operational hurdles and more time delivering customer solutions."
"We're delighted that VisibleBrands has chosen Windows Azure," says Kim Akers, General Manager for ISV Partners at Microsoft Corp. "Windows Azure enables them to build, host and scale applications in Microsoft datacenters. It requires no up-front expense, no long-term commitment, and it allows the company to pay only for the resources they use. Windows Azure is well suited for Visible Brands' customers because it's cost effective, reliable, and scalable for their needs."
Akers also appreciates where VisibleBrands is headed. "We think, like they do, that the industry is primed for a new channel aimed at reaching shoppers."
According to Morton, more partner agreements are around the corner and will serve as the foundation for helping the company to grow quickly. "With partners like Microsoft, we are setting the stage to scale out by hundreds of stores every month."
VisibleBrands is a Kirkland, WA-based unified, direct-to-shopper digital advertising and data network. We deliver personalized, actionable, consumer promotion and advertising media at home, on the go (mobile) and at the Moment of Decision®.
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