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Virtual Iris Launches

Empowering Consumers and Businesses to Quickly Add Radical New Functionality to Digital Images (April 05, 2005)

Virtual Iris, Inc., the software and services company revolutionizing the way digital images are produced and viewed, today announced the introduction of, an easy-to-use online authoring tool enabling anyone to add radical new functionality to any digital image.  ?Irisizing images will directly impact the ways in which individual sellers, auctioneers, photo-enthusiasts, e-tailers and marketers buy, sell or interact online.

At, anyone can instantly ? and without training ? upload an image or series of images and, following a set of prompts, quickly add new functionality to the image including zoom, rotate, measure, color change, hotspots and added text.  The resulting images, hosted on, are instantly available for use on personal or business Web sites, auction sites, or in e-mails or presentations.  ?Irisized images do not require any user plug-ins for receipt and viewing., which will eventually charge fees starting at $1.99 for basic image conversion, is currently available to the public free of charge during a short trial period.     

? provides ?Rich Media for the Masses for the first time, said Dr. Gary Kramer, Chief Executive Officer of Virtual Iris.  ?Before Virtual Iris, dynamic online imagery was solely the domain of large companies with the time and money to invest in creating it.  Now, anyone can instantly transform any digital image found on a computer, online, or uploaded from a digital camera, into a powerful and dynamic tool for showing, telling and selling.
From Static Image to Dynamic Display ? in four easy steps

Visitors to need only follow four quick steps to ?irisize images:

1) Use the desktop browse function to upload and submit a single image or multiple images (for 3D rotatable functionality)
2) Select desired functionality for the image including zoom, rotate, measure, color change, hotspots and ?add text info
3) Preview and make changes as needed
4) Output the hosted ?irisized image for use on Web sites, eBay, in PowerPoint presentations or in e-mail messages

Anyone viewing an ?irisized image can interact with it as if the displayed object was in his or her hands ? zooming, moving and rotating it with the aid of a highly intuitive Touchpad.  In addition, viewers can change the colors or patterns of images such as shoes and apparel; access text or close-up visual information about particular object features; and assess object dimensions quickly via mouse ? the distance between armrests on a sofa, for example, or between front and rear fenders of an automobile.  With no plug-ins required, ?irisized images load instantaneously and can be viewed immediately on almost any computer.

To view a variety of Virtual Iris technology demonstrations, please visit   To learn more about how Virtual Iris can benefit your own e-commerce strategy, contact Virtual Iris at (310) 403-7201 or at [email protected].

About Virtual Iris

Founded in December 2003 and headquartered in Los Angeles, California, privately-held Virtual Iris enables individuals and businesses for the first time to automate the volume production and deployment of Rich Media, instantly transforming static digital images into dynamic, multi-dimensional product displays that stimulate increased sales, streamline the buying process and provide a visceral ?in store experience online.  To learn more about Virtual Iris, please visit

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