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Virtools Signs Major New Clients

Adds Procter & Gamble, PSA, Max Planck Institute and others (August 12, 2004)

Virtools, the leading provider of 3D interactive media authoring tools, signed major agreements with industrial leaders and renowned research institutes.

Virtools publishes software solutions used to create interactive 3D applications for simulation/virtual reality, as well as video games and marketing/multimedia. With the Virtools Software Suite, and the Virtools VR Pack, developers can pilot displays and peripherals needed to build immersive environments, bringing rich interactivity to virtual reality applications.

Attesting to its success, Virtools is proud to announce that it has added industry leaders in Consumer Packaging and Goods, as well as leading research institutions, to its already prestigious roster of clients and partners: Procter & Gamble, Max Planck Institute, Nicephore Cité, the University of Iowa College of Engineering, and the DISCOVER Laboratory of Ottawa.

Procter & Gamble
Procter & Gamble chose Virtools solution to develop an interactive 3D application to support the initiative management process. The application will be used by all of P&G's Global Business Units, as well as P&G's suppliers, to speed up and improve the internal decision making process and to foster more innovation.

Max Planck Institute chooses Virtools for their Biologic Cybernetic Laboratory
For its center dedicated to applied virtual reality, the Max Planck Institute, (Max Planck Gesellschaf) has just acquired the Virtools Software Suite, including the Virtools VR Pack. The Max Planck Society performs basic research in natural sciences, life sciences, social sciences, and the humanities in the interest of the general public. Its biological cybernetics laboratory will be the first to use the Virtools development platform, whose primary benefit is its ability to quickly and easily create interactive 3D applications for use with immersive VR peripherals, so that time can be better spent on the analysis of the research itself.

Nicephore Cité
Nicephore Cité adpoted Virtools VR solutions to support the work of their new research facility for applied image and sound technology, the Nicéphore Labs.

After an open call for bids, the Nicéphore Cité image and sound research facility opted for the Virtual Reality solutions proposed by Virtools to equip their new facility dedicated to VR research and training. Nicéphore Labs will open late November 2004 in Chalon sur Saône, France, and will be comprised of several buildings dedicated to projects relating to digital art and spatialized sound. The new facilities will be shared by Nicéphore and its principal partners: the Institut Image of the Ecole Nationale Supérieurs des Arts et Métiers (ENSAM), EMA Fructidor art school, the music conservatory of Chalon sur Saône and the Musée Nicéphore Nièpce.

By adopting Virtools technology for creating and deploying immersive interactive 3D applications on VR peripheral devices - most notably in a Reality Center with high definition sound and images for a multisensory immersive environment - Nicéphore Labs will allow public experimentation, as well as the development of commercial and industrial applications, not to mention initiation to the world of VR for new economic sectors.

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VSR at Siggraph
SIGGRAPH's Real Time 3DX event highlights real-time graphics in a fast-paced, fun, and inspiring way, exhibiting the best real-time computer graphics from industry, universities and "secret" labs. Based on Virtools technology, the University of Iowa College of Engineering has showcased its real-time presentation of human modeling and simulation technologies at this year's Real Time 3DX: Demo or Die at SIGGRAPH 2004 in Los Angeles, California, on Monday, August 9th, 6 - 8 pm in West Hall A. The event is organized by Sandy Ressler, National Institute of Standards Technology, and Leonard Daly, Daly Realism, and provided a glimpse into the early stages of VSR's research in real-time human simulation.

The DISCOVER Laboratory of Ottawa chose Virtools Software Solution
The Distributed & Collaborative Virtual Environments Research Laboratory (DISCOVER) Laboratory recently chose Virtools Software Suite to power its Desktop Representation of Immersive Virtual Environments (D.R.I.V.E). The Virtools Solution includes Virtools Dev, the Virtools VR Pack and the Virtools Physics Pack to drive their research projects.

About Virtools
Virtools launched its commercial activities in 1993 with consulting and services targeting the VR sector. With the needs of this and other key markets in mind, Virtools built the company's initial software solution, Virtools Dev. As an Independent Software Vendor since Q4 1999, Virtools has become the leading provider of comprehensive software development solutions for building highly interactive 3D content.

With several thousands of users throughout the world, the Virtools Software Suite enables prototyping, development and deployment of offline and online/networked video games, along with applications in the fields of industrial simulation/virtual reality and marketing/multimedia.

Virtools clients include industry leaders such as Procter & Gamble, EDF, EADS, CEA, CNRS, France Telecom, Matsushita, American Department of Energy, Intel, Publicis Networks/Renault, Arte TV and L'Oréal, as well as major game studios such as Electronic Arts, Microïds, Microsoft, Warner Bros Online, Blue Fang Games and Ubisoft.

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Related Keywords:Virtools, Procter & Gamble, PSA, Max Planck Institute, Nicephore Cité, simulation, virtual reality, Virtools Software Suite, Virtools VR Pack, University of Iowa College of Engineering, DISCOVER Laboratory of Ottawa, Biologic Cybernetic Laboratory, Nicéphore Labs,

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