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Virgin HealthMiles CEO to Share Insights, Best Practices to Drive Healthy Behavior Change at 2012 Health Evolution Partners Leadership Summit

(April 19, 2012)

BOSTON, MA -- (Marketwire) -- 04/19/12 -- Companies across the country continue to turn to prevention as a key strategy to curb rising healthcare costs. Leading employers are seeking to create a workplace culture of health that helps healthy habits emerge and boosts business performance. Key to this strategy: helping employees make and sustain long-term healthy behavior changes. Today, Virgin HealthMiles announced its CEO, Chris Boyce, will share insights during a panel discussion at the 2012 Health Evolution Partners Leadership Summit titled, "We Can't Stop Trying to Change Behaviors: Will it Work?" Boyce will offer insights and best practices based on Virgin HealthMiles' experience in helping leading employers across the country create and sustain positive long-term employee behavior change.

Lifestyle-related disease and conditions drive 75 percent of the healthcare costs impacting businesses and their employees today. The good news? Changing a few lifestyle behaviors can have a huge impact on health and related costs. But in order to change behaviors and see impactful results, employers must align their efforts with their employees' interests and find meaningful ways to engage and motivate them. Leveraging Virgin's deep consumer roots, Boyce will discuss how taking a consumer's point of view and creating a compelling, personalized experience drives deeper employee engagement and leads to long-term healthy behavior change.

Boyce's panel will take place on April 26 from 2:00-3:00 p.m. PT. The group of experts will discuss the growing emphasis on behavior change as a critical strategy to improve health. The panel will cut past the hype and delve into the real promise of behavior change and what really works. Mike Roizen, MD, Chief Wellness Officer, Cleveland Clinic, will moderate the discussion.

About the Health Evolution Partners Leadership Summit
Now in its 12th year, the Health Evolution Partners Leadership Summit promises that the best business opportunities in the health care industry lie in the future, and that those who get ahead will gain the most. The three-day invitation-only event brings together leading CEOs, thought leaders and policy makers from around the world, and arms these individuals with new ideas for their businesses.

About Virgin HealthMiles
Virgin HealthMiles, part of Sir Richard Branson's famed Virgin Group, provides programs and technologies that engage your workforce in good health. We offer a range of solutions and program integration capabilities that help employers drive higher awareness and engagement, and better measurement and insight into the impact of all your employee health investments. Our Pay-for-Prevention™ programs, based on physical activity and healthy lifestyle change, attract an average of 50 percent of employees who participate, which helps organizations reduce medical costs and improve employee productivity and satisfaction. Over 130 industry leaders representing more than 700,000 employees across the U.S. have selected Virgin HealthMiles' award-winning programs for their employees. For more information, visit

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