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ViralNinjas Raise Seed Round of Venture Capital FinancingViral user acquisition platforms help marketers dramatically increase customer acquisition at low cost (April 17, 2012)
MONTREAL, QUEBEC -- (Marketwire) -- 04/17/12 -- ViralNinjas, creator of the ViralNinjas.com user acquisition platform, announced the completion of an initial round of venture capital financing led by Montreal-based Real Ventures and FIER-Soutien Releve. The $750,000 Seed investment was made by Montreal VC firms Real Ventures and FIER-Soutien Releve as well also included US and Canadian angel investors.
"It's awesome to see our customers generate thousands of new daily users with our ViralNinjas platform", said Sebastien Brault, Co-Founder and CEO of ViralNinjas. "Every online business should use ViralNinjas to stretch their customer acquisition dollars", added J.S. Cournoyer from Real Ventures.
Brault, a serial entrepreneur and angel investor, has founded and led many global startups to great success in the past 15 years, including Webseduction.com, a dating website sold to Trader Classified Media in 2003, and Netclub.com which was sold to Match.com in 2007. "I've become obsessed with online customer acquisition because of these ventures", mused Brault. "Online dating sites are faced with the challenge of always renewing their user base with very little viral leverage", he explained.
Launched in January 2011, ViralNinjas is a viral user acquisition platform used in conjunction with other acquisition funnels such as SEO, SEM and social marketing. Developers and marketers can use the ViralNinjas user acquisition platform directly through their API or by outsourcing their viral acquisition strategy to the Ninjas.
The current ViralNinjas team of 14 ninjas includes former employees of UNYK.com, a smart address book service that gained 20 million users and managed over a billion contacts in three years. Brault sold Unyk to Viadeo.com in 2009. "We've spent the last 14 years working on user acquisition and have been refining the art of viral acquisition since 2004," noted Brault. Brault and his ViralNinjasteam already have achieved great traction as they are already generating thousands of new daily users for their customers and expect to shortly announce a series of partnerships with several major Internet players in Canada and the US.
ViralNinjas is a Montreal and San Francisco -based company offering a CPA-based viral user acquisition platform used in conjunction with other customer acquisition funnels such as SEO, SEM and social media marketing. Developers and marketers can use the ViralNinjas user acquisition platform directly through the ViralNinjas API or by outsourcing their viral acquisition strategy to the Ninjas. Collectively, to this date the ViralNinjas team as generated over 30 million users who have broadcasted to over a billion people.
About Real Ventures
Real Ventures is Canada's largest seed venture fund. We like investing in web, mobile and digital media companies and generally we like to provide a company's first outside capital. From your first idea to growth stage and exit, we can provide the capital and expertise to help you grow faster.
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