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VirTra Systems Launches New Branding Initiative and Redesigned Website(May 24, 2012)
TEMPE, AZ -- (Marketwire) -- 05/24/12 -- VirTra Systems (PINKSHEETS: VTSI), a leading provider of firearms training simulation systems to military, law enforcement agencies and other organizations, today announced that it has launched an updated website and redesigned corporate logo to strengthen the brand and improve overall marketing effectiveness.
The new website is easier for interested customers and investors to navigate, includes crisper images and higher resolution videos, and a host of other improvements. In addition, the new site is designed with anticipated future expansion of products and partners in mind. The website also emphasizes important current relationships and news through a "Learn More" button on the homepage. Click here to go to the new website.
The revamped VirTra Systems logo, which originally included a silver box with the word 'Systems', has been updated with a more modern font and the removal of the 'Systems' silver box. This was done to shift focus to the "VirTra" component of the company's name and thereby emphasize branding around that element specifically.
"The previous website and original VirTra logo has served us well, but it is time to update both items for the optimal benefit of VirTra and our relationships with our partners, distributors, vendors and customers," stated Bob Ferris, VirTra's Chief Executive Officer.
About VirTra Systems
VirTra is a global leading provider of the world's most realistic and effective small arms simulators. VirTra is the higher standard in firearms training simulators, offering a variety of simulator platforms, powerful gas-powered recoil kits and the patented Threat-Fire simulated hostile return fire system. VirTra's products provide the very best simulation training available for personnel that are entrusted with lethal force and critical missions. The Company's common stock is not registered under the Securities Exchange Act of 1934 and the Company does not currently file periodic or other reports with the Securities and Exchange Commission.
Comments are based on current management expectations, and are considered "forward-looking statements," generally preceded by words such as "plans," "expects," "believes," "anticipates," or "intends." We cannot promise future returns. Our statements reflect our best judgment at the time they are issued, and we disclaim any obligation to update or alter forward-looking statements as the result of new information or future events.
VirTra and the VirTra logo are trademarks of VirTra Systems, Inc.
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