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Viewable Impressions -- Are You Ready For The New Standard?

C3 Metrics to Hold Webinar Tuesday, May 8th (May 03, 2012)

NEW YORK, NY -- (Marketwire) -- 05/03/12 -- C3 Metrics, an advertising analytics company, today announced that it will host a groundbreaking thought leadership webinar, "Viewable Impressions -- Are You Ready For The New Standard?" Jeff Greenfield, COO and Co-Founder of C3 Metrics, will host the webinar on May 8th at 1:00 p.m. ET.

New industry standards and emerging technology are now able to tell the difference between ads that are seen (viewable impressions) and those that are not. Viewable impressions will positively impact key metrics, including clickthrough rate and attribution. Due to this, top industry associations have recommended making viewable impressions standard throughout the industry. Knowing how to lower advertising costs by focusing on ads seen will result in instant ROI for companies.

In a free 30 minute webinar, Greenfield will discuss how viewable impression technology works, how it is deployed in minutes and how this data can be used to lower bidding costs and improve ROI. Webinar participants will learn if they should pay for ads that aren't seen, how to know what ads are being seen, what a viewable impression is and the level of implementation required for success.

Greenfield's extensive background in technology and marketing initiatives has served blue-chip clients including: GlaxoSmithKline, Kimberly-Clark, Sony BMG, Black & Decker, Forest Labs, Plum Creek and more.

To register for the webinar or to learn more, please visit:

About C3 Metrics
C3 Metrics is an award-winning media analytics and optimization platform providing validated products to agencies, brands, publishers, networks and DSPs. Capturing every interaction in real time including viewable impressions, C3′s predictive platform is in constant two-way communication with media partners, feeding the ecosystem with real-time data vs. taking pictures of it. Rated #1 for ease of use, the C3 Metrics Optimization Engine and AVSR™ metric allow marketers to easily optimize media -- taking big data and making complex advertising decisions simple. The result? Validated superior performance of each ad dollar. C3 clients enjoy significant gains: a two-year case study demonstrated a 75 percent revenue increase with only a 12 percent increase in ad spend. C3 has made more than $5 million for one client within 12 months of use. Headquartered in New York with offices in California, C3 Metrics is comprised of leading experts in the field of digital and television measurement from DoubleClick, eBay, PepsiCo, Yahoo! and Nielsen.

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