Company News: Page (1) of 1 - 01/24/12 Email this story to a friend. email article Print this page (Article printing at page facebook Now Integrated with – Offers Future-Proof Video Transcoding

Seamless Video Workflow – from Ingest to Display – for Thousands of Devices (January 24, 2012)
DMN Newswire--2012-1-24--, the world’s largest video encoding service, announced it has integrated its universal video platform into’s intelligent video encoding workflow , further simplifying the process for enabling video playback on all devices and browsers.  In addition, announced its Future-Proof Video program that offers automatic preparation of videos for new formats/devices as they enter the market.    The integration of and, into one platform, delivers a powerful set of features for powering universal video now and in the future. is evoked in the platform via a simple preset within the Web, Watch Folder, and API interfaces.  Selecting this preset adds the “magic” of -- the source video is automatically transcoded into 24 different video formats; the customer shares the short URL and / or publishes the embed code for their video; when an end user clicks on the video, uses powerful browser/device detection to deliver the appropriate video format for the best quality viewing for the specific feature phone, tablet, smart phone , or browser.

      Advanced mobile video strategy made easy – delivers high-quality video in 24 formats and uses powerful device detection to deliver the correct video to 6000+ devices.

      HTML5 video strategy simplified – automatically transcodes video into all the HTML5 formats (Safari/H.264, Chrome/WebM, Firefox/Ogg, IE/H.264); then detects the browser and delivers the correct video format.

      QR code response optimized – Embed videos into QR codes for a powerful direct response tool.  Use the UpdateMedia feature to re-publish videos to existing QR codes.

      Apple iOS advanced HLS streaming – prepares video for both iPad and iPhone adaptive bitrate stream to dynamically serve the bitrate most appropriate to the bandwidth of the requesting device.

      Future-Proofed video libraries – As new devices and new formats enter the market, videos are automatically prepared to respond to calls from the new devices.

“Customer response to the universal video URL has been overwhelmingly positive,” said Jeff Malkin, president of “Our customers asked for capability within the API and we’ve delivered.  The addition of the preset to the workflow makes it super simple for customers to focus on content and leave the challenges of universal delivery – now and in the future – to the team."   


Encoding . com , the world’s largest video encoding service and provider of Vid . ly , the universal video platform, powers over 3,000 companies, including leading brands across media and entertainment, eLearning, retail, telecommunications, lifestyle, and advertising.  Blending a flexible SaaS model, using cloud-computing platforms,  Encoding . com  enables publishers and developers to instantly scale, while eliminating expensive video infrastructure investments. supports all popular web and mobile formats, utilizing its proprietary Encoding Intelligence™ to accelerate processing, reduce errors and optimize video for any device. Gartner recognized as a “Cool Vendor 2011.”  For ongoing Company updates, pl ease see http :// blog . encoding . com or follow @encodingdotcom on Twitter.


# # #


Editorial Contact:

Frances Mann-Craik

Addison Marketing

frances @ addisonmarketing . com
+1 408-868-9577

Page: 1

Related Keywords:Encoding software, video transcoding, transcoding software, cloud encoding, video conversion, video converter


Our Privacy Policy --- @ Copyright, 2015 Digital Media Online, All Rights Reserved