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Video Game Character Throws Down an Earth Day Challenge, Dares CEO to Plant 1 Million Trees to Slow Climate Change

  (April 22, 2012)

San Francisco, CA (PRWEB) April 22, 2012

XEOPlay, the company that designed the first accelerometer game on the iPhone, offers an Earth Day challenge! On April 22, join players all over the world to play Tilt World a beautiful game that sets Flip, the mighty tadpole, against pollution and the forces of evil Blight. Players control Flip, a tadpole determined to replant the virtual world of Shady Glen and conquer climate change in the real world by planting real trees in Madagascar through a partnership with WeForest. Begin by helping Flip rid the environment of Blight and continue with the little eco-hero to chomp carbon from air and catch seeds to restore the forest that is Flips home. Then check out the global scoreboard as players Tilt together to clear the world of Blight. Tilt World is available on the iPhone 4S, iPhone 4, iPhone 3G, iPad, and iPod Touch second generation and beyond. On sale now for $0.99 cents on the Apple App Store. (

The next time someone chides you for wasting time and playing games, tell them that you are saving the world one tree at a time. ~ Edwin Kee,

XEOPlay is on a mission to have players break 3 Million Tilt Points through Earth Day and thats enough to send their CEO Nicole Lazzaro to Madagascar to plant the first batch of thousand trees with their friends at WeForest. All thats needed is loyal Tilt World players to team up with Flip to achieve the goal. The final goal is up to 1 Million trees by the end of the year. As a special treat this Earth Day, XEOPlay is doubling what players points would normally be worth, which means players can help to plant twice as many trees!

About the Tilt World Design Team (
Tilt Worlds Shady Glen: drawn by Iggy Mederios with Matthew Petyo and Glenn Hernandez; soundscapes by the Emmy Award-winning Stuart Dubey, programming by Dave Gregory, Chuck Soper, Dan Super, and Erik Bryn; and award-winning game design by Nicole Lazzaro.

About Nicole Lazzaro (
For 20 years, founder and CEO Nicole Lazzaro has made entertainment more engaging through player experience design - applying her research that unlocked how games create engagement with the mechanics of the Four Keys to Fun. Nicole has an undergraduate degree in Psychology from Stanford, was honored by Fast Company as one of the 100 Most Influential Women in High Tech, by Gamasutra as one of the Top 20 Women in Games, and one of the Top10 Women in Gamification.

About XEOPlay, Inc. (
Headquartered in the San Francisco Bay Area, XEOPlay makes games that unlock human potential to improve quality of life through play. XEOPlay utilizes the innovative research on emotion and the fun of games of its sister company to develop games for change and is pioneering the playsourcing movement.

About WeForest (
WeForest is an international non-profit organization established as a Belgian ASBL/VZW and incorporated as a 501(c)3 in the U.S. Its purpose is to empower local women by planting trees in tropical regions, creating bio-diverse forest gardens that restore degraded land, protect biodiversity, produce clean water, ensure food security and counter Global Warming. has reforestation programs currently in: Ethiopia, Madagascar, Tanzania, Zambia, The Philippines, Kenya, India, Brazil and Honduras.

Social Media:
Tilt World Twitter: @TiltWorld
Tilt World Facebook:
Tilt World Blog:
Nicole Lazzaro Twitter: @NicoleLazzaro
Nicole Lazzaro Blog:
Game Trailer:

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