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Viator Launches Portuguese Language WebsiteLatest Local Language Site Extends Viator's Global Reach Into South America (February 23, 2012)
SAN FRANCISCO, CA and LONDON -- (Marketwire) -- 02/23/12 -- Viator, Inc., the leading resource for more than 9,000 tours and activities in 800-plus destinations in more than 150 countries, today announced the debut of a new local-language site -- Portuguese -- at www.br.viator.com. This latest addition to the Viator portfolio of local-language sites brings the total to nine, with sites successfully operating in French, German and Spanish since 2009; Danish, Dutch, Norwegian and Swedish since 2010; and Japanese since early 2011.
Portuguese is the official language of Brazil, the fifth most populous country in the world with more than 192 million residents, approximately 40 percent of which are internet users.
"The ability to provide Portuguese-speaking travelers with our global selection of tours and activities in their native language presents an excellent opportunity for Viator's international expansion," said Dan Hart, Viator general manager for Europe and Asia. "Brazilians are the most engaged online users in Latin America and with 20 percent year-over-year growth in internet users from 2010 to 2011*; we see great potential for Viator in this burgeoning international online market."
Bookings on the new site, available in the Brazilian Real, have been strong, with some of the most popular Viator activities trending among the favorites with Portuguese-speaking travelers. Top tours being booked on www.br.viator.com include the Orlando Sunrise Hot-Air Balloon Ride, Vina del Mar and Valparaiso Day Trip from Santiago and Chichen Itza Day Trip from Cancun. Destinations trending among the most popular on the Portuguese-language site are Las Vegas, New York City and Paris. Many of Viator's most popular tours are now offered with a Portuguese-language option.
The Portuguese-language site, as with the entire selection of local-language sites, maintains the look and feel of the Viator.com experience, with the customization necessary for the Portuguese-speaking traveler to maximize the benefits of booking activities in advance of travel like guaranteeing the best prices and avoiding sold-out activities. Viator's multi-language content system enables all translated information to be properly published and fully synchronized across the new local-language platforms.
*NOTE: Source - comScore 2010 Digital Year in Review Latin America, March 2011.
Viator® is the world's leading online resource for travel experiences, providing access to more than 9,000 tours, attractions and activities in 800-plus destinations in more than 150 countries. Viator -- the Latin word for traveler -- offers a one-stop shop to plan, research and book trip activities via its Web and mobile platforms with resources such as more than 300,000 traveler reviews, ratings and photos, suggested itineraries and the Viator Travel Blog. Viator's in-house travel experts hand-pick trusted local operators to ensure quality, value and service, all backed by a low-price guarantee. Viator sells its products through Viator.com, the Viator Tours and Activities App for iPhone, the Viator Ultimate Experience Guide for iPad, eight local language sites for the European and Japanese markets and more than 2,000 affiliated sites that include major hotel chains and airlines, online travel agencies, city-specific sites and more. Viator is a privately held company, with lead investment from The Carlyle Group, one of the world's largest private equity firms. Founded in 1995, Viator is headquartered in San Francisco with regional offices in Sydney, London and Las Vegas.
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