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ViaWest Wins Two Colorado American Marketing Association Awards(June 21, 2012)
DENVER, CO -- (Marketwire) -- 06/21/12 -- ViaWest, one of the largest privately-held data center, cloud computing and managed services providers in North America, announces today it has been honored with two 2012 Colorado American Marketing Association awards: Silver Peak Award for ViaWest Branding and Gold Peak Award in Email Marketing.
ViaWest worked with Anabliss Design + Brand Strategy on its award-winning branding campaign, which included a complete brand refresh and new identity, while still maintaining focus on ViaWest's personalized service and local attention. This rebranding effort featured the tagline, "Centered Around You," emphasizing the customization and flexibility of ViaWest's solutions, and the proximity of its employees and support staff to its clientele.
ViaWest collaborated with Market Creation Group on its award-winning email campaign for ViaWest's KINECTed products and cloud services. The campaign used simplicity to let customers know that the KINECTed products are the "NexT" phase in the evolution of data center technologies. Earlier this year, ViaWest and MGC received the 2012 Gold Key Award from the Colorado Chapter of the Business Marketing Association for this campaign.
"ViaWest is honored to be recognized by the prestigious Peak Awards," said Laurel Burton, Vice President of Marketing. "Working with Market Creation Group and Anabliss allowed us to push our boundaries and create standout campaigns that position ViaWest as a major competitor in the data center market."
The Peak Awards is one of the largest annual marketing events in Colorado and honors a variety of achievement and talent within the marketing and advertising community. Colorado American Marketing Association award entries span a variety of categories, including print advertising, social media and video production. Winning entries are not only determined by look and aesthetics, but focus on the overall effectiveness of the campaign.
In addition to the Peak Awards, ViaWest was honored by the Colorado Chapter of the Business Marketing Association, with the Silver Key award for Digital Marketing for the new ViaWest website, bringing its total awards for 2012 to four. To learn more about ViaWest and its IT infrastructure, and KINECTed product suite, visit www.viawest.com.
ViaWest is one of the largest privately held data center service providers in North America. They provide colocation, complex hosting, cloud and managed services to businesses of all sizes nationwide. ViaWest owns and operates 22 enterprise-class data center facilities in Colorado, Texas, Oregon, Utah, and Nevada, delivering high-quality, flexible solutions designed to support customers' unique business needs. For additional information on ViaWest, please visit http://www.viawest.com or call 1-877-448-9378. Follow ViaWest on LinkedIn, Twitter or visit their YouTube channel.
About Anabliss Design + Brand Strategy
Anabliss builds better brands. Since 1997, Anabliss has helped companies distinguish their brands from the competition, providing the insight, design and guidance necessary to connect customers to each company's vision, voice and values. Excellent customer service, high-caliber design, and community involvement are values that continue to distinguish Anabliss from others in its field. For additional information on Anabliss, please visit www.anabliss.com or call 303-825-4441.
About Market Creation Group
On a quest to make B2B technology sexy, Market Creation Group boldly serves its beloved hardware, software, telecom and services clients with strategic marketing, demand generation and creative services.
Recognized as the fastest growing private company by the Denver Business Journal and the fastest growing B2B marketing firm in the nation, its services, including interactive demand generation, digital marketing, inbound marketing, design and strategy services, are focused on demonstrating solid ROI through comprehensive marketing programs. For more information, visit our website at www.demandmcg.com.
For ViaWest media inquiries, please contact:
Jaymie Scotto & Associates
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