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ViaCLIX Introduces First URL-Free Web Channel Surfing for Smartphones

New App "ZapItNow" Embedded on the SHARP AQUOS PHONE SH80F; Available Now in Europe From Orange (October 26, 2011)

LOS GATOS, CA -- (Marketwire) -- 10/26/11 -- ViaCLIX, innovator in web delivery and smartcard technology, announced that its ZapItNow software application is pre-loaded on Sharp's new AQUOS PHONE SH80F unveiled September 29th in Paris. ViaCLIX's software introduces a new user experience that makes mobile navigation and content discovery on smartphones and other connected devices, faster and easier than ever before.

"We aim to equip users of our new AQUOS PHONE SH80F with applications that make their experience easier, more useful and more fun," said Yasuo Kimura, Managing Director, Sharp Telecommunications of Europe Ltd. "ZapItNow is a great example of the kind of applications that brings state-of-the-art user oriented features to customers of our new phone."

The ZapItNow for smartphone application presents users with organized web content categories, i.e., News, Entertainment, Sports, etc., where customers tap once to choose a channel and then tap again to move through the sites within these categories. With options available to also personalize their surfing experience and set up their "favorites list," ZapItNow brings input free web browsing to the end user.

"Orange is committed to offering our customers an intuitive and compelling user experience, making it easy for them to enjoy the services they love," says Yves Maitre, Senior Vice President, Mobile Multimedia & Devices. "With the launch of ZapItNow on the SHARP ACQUOS SH80F we are able to bring two innovations together: a new 3D capable phone and unique web content application which offers a personalized viewing experience for the customer."

Not Just for Mobile Phones

ViaCLIX software also offers carriers and advertisers various ways to monetize content. For example, channel numbers can be leased to Internet sites enabling targeted, interactive advertising. Built-in Smart Card technology protects a consumer's privacy while permitting the creation of live, interactive content, through clickable text, links, logos, and ways to measure interactive results.

The ViaCLIX technology makes possible a new kind of consumer choice experience. Now, customers can specify the Internet content that they want to receive on one or all of their electronic devices -- smart phone, computer, tablet or connected TV -- individually or simultaneously without the need for a mouse and/or keyboard. The presentation of this desired content is consistent across all of these platforms.

ZapItNow is the first application for consumers utilizing this ViaCLIX technology. Upcoming product releases for other platforms will be announced shortly.

"ViaCLIX has the ability to open new Internet vistas based on consumers' interests, choices and preferences," said Amir Nobakht, President of ViaCLIX. "In addition, advertisers have new measurement tools and insights providing the opportunity to offer a highly targeted consumer interaction."

Pricing and Availability
ZapItNow will soon be available in the United States through the Android store and in the near future for other platforms including tablets, computers and connected TVs.

About ViaCLIX
ViaCLIX creates easy-to-use software applications that bring content to consumers everywhere. ViaCLIX provides carriers, manufacturers and other enterprises with a new, sustainable and profitable business model for delivery of video and other internet services. ViaCLIX's scalable, flexible and integrated solution offers an interactive experience on connected devices to customers worldwide.

Headquartered in Silicon Valley in California, ViaCLIX has offices in Boston, MA, Seoul, Korea and Paris, France. The company currently has a strong IP portfolio surrounding the channel network, profiles, and recommendations. For more information, please contact ViaCLIX at

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