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VerticalScope Inc. Acquires the Assets of Mautofied Inc.(March 15, 2012)
SAN RAFAEL, CA -- (Marketwire) -- 03/15/12 -- Online automotive media powerhouse VerticalScope Inc. in Toronto announced today the purchase of the website www.mautofied.com, owned by Mautofied, Inc. of Orange, Calif. Mautofied is a 10-year old online web publishing company specializing in the automotive classified sector. The website, www.mautofied.com, allows users to search for modified and customized automobiles, light trucks and motorcycles by features, as well as by make, model and year.
Marx Group Advisors represented Mautofied, providing sell side strategic advisory services. The assets purchased by VerticalScope include the site www.mautofied.com as well as all domain names and related intellectual property. Financial and other terms of the transaction were not disclosed.
Mark DeSimone, president and founder of Mautofied, will remain on board for a period of time to support the transition of the technology and customer base. "We believe the Mautofied customer will find even more opportunities under the VerticalScope umbrella," stated DeSimone. "The transition has been very seamless and the outstanding Mautofied customer experience will continue unabated."
"We are extremely happy with the opportunity for Mautofied.com to become a part of the VerticalScope family," stated Marshall Morris, partner and vice president of digital operations for Mautofied. "Their professionalism and experience truly shine and we are confident that all of our members will enjoy their new home."
VerticalScope currently attracts more than 30,000,000 visitors each month to its network of automotive resource portals and vehicle specific community forums at www.VerticalScope.com.
Marx Group Advisors was formed in 2007 to provide strategic advisory services for mergers, acquisitions and divestitures for companies in the automotive, commercial vehicle and heavy duty aftermarket. For more information phone (415) 453-0844, or visit www.marxgroupadvisors.com.
About Marx Group Advisors
Marx Group Advisors provides mergers and acquisitions strategy and consulting services for the automotive and heavy duty/commercial vehicle aftermarkets. MGA offers strategic advisory services for mergers, acquisitions, rollups, and divestitures for middle market sized businesses through offices in Boston, Mass., Houston, Texas, and San Rafael, Calif.
About VerticalScope Inc.
Established in 1999, VerticalScope Inc. owns and operates more than 300 consumer shopping portals and enthusiast Web sites serving the automotive, RV, powersports, tractor, outdoor power equipment, sports and pet owner vertical markets with top brands such as AutoGuide.com, RVGuide.com, Tractor.com, Motorcycle.com, ATV.com, PersonalWatercraft.com and Snowmobile.com. VerticalScope's online properties reach an average of 55 million highly qualified buyers and purchase decision makers each month. Visit www.VerticalScope.com.
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