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Version2 Edits Spot for New Motorola V3 Razor Cell Phone

Vito DeSario contributes talent to Motorola ?Transformer? spot (December 17, 2004)

Version2 Owner/Editor Vito DeSario recently contributed his talent to a visually compelling spot for Motorola. ?Transformer introduces the new V3 Razor cell phone, which has exceptional features such as integrated digital camera and picture caller ID.

The :30 spot opens on a woman in a chic living room watching video footage of herself and her husband on the television screen. She closes the laptop computer in front of her and stands up. Immediately, the room and its contents begin to compact and fold over -- from the fireplace to chandeliers to electronics to the hallway -- until the entire house has condensed into a Motorola V3 phone leaving the woman in a white and empty environment. Seeing her mans image on the screen, she picks up the phone and flips it open to hear him say hi. The vibrant spot concludes with a product shot of the cell phone and the tagline ?Hello Moto.

About Version2
Version2, which recently joined forces with Liquid Light, provides design, VFX and creative editorial to clients in the commercial, broadcast and film arenas. The studio offers a hands-on approach to its clients, finding and developing creative solutions for each project. With topnotch design, editorial and CG talent in-house, Version2 provides a streamlined creative process where ideas are freely shared between the artists in an open architecture environment. The company has recently contributed to high-profile projects for Samsung, Puma, TD Waterhouse, Wild Aid PSA, Verizon, USA Network and a re-design for Time Warner Cable.

Version2 is located at 601 West 26th Street, Suite 1505, New York, NY 10001. Telephone: 212.989.1212. Fax 212.989.6640


Client: Motorola

Spot Title/Airdate: ?Transformer :30/November 2004

Ad Agency: Ogilvy & Mather
Creative Director: Greg Ketchum
Producer: Melissa Mapes
Art Director: Mike Hahn
Copywriter: Ryan Blank

Production Company: Chelsea Pictures/New York, NY
Director: Bruce St. Claire
DP: Stefan Czapsky
Executive Producer: Lisa Mehling
Producer: Maria Gallagher

Where Shot: Sao Paulo, Brazil

Editorial Company: Version2/New York, NY
Editor: Vito DeSario
Assistant Editor: Micah Scarpelli
Executive Producer: Linda Rafoss
Producer: Cary Flaum

VFX Company: The Orphanage/Los Angeles, CA
VFX Editor: Carrie Cassada
Producer: Paul Grimshaw

Postproduction Company: The Orphanage/Los Angeles, CA
Online Editor: Carrie Cassada

Music Company: Q Department
Artist: Dabyre ?Hyped Up Plus Tax


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Related Keywords:Version2, Motorola, Vito DeSario, V3 Razor, Liquid Light, VFX, editorial, Ogilvy & Mather, Greg Ketchum, Melissa Mapes, Chelsea Pictures, Bruce St. Claire, Micah Scarpelli, Linda Rafoss, Cary Flaum, The Orphanage, Carrie Cassada, Paul Grimshaw, Q Department,


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