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Verimatrix and Envivio Extend Adaptive Rate Streaming Beyond the iPhoneSmooth, Secure Delivery of IPTV and Over the Top Services to Multiple Devices Creates New Revenue Opportunities for Pay-TV (September 09, 2009)
AMSTERDAM, THE NETHERLANDS -- (Marketwire) -- 09/09/09 -- IBC 2009, Stand #5.B45 -- Verimatrix, setting the standard in content security technologies that enhance the value of pay-TV networks, and Envivio, Inc. today announced a collaborative solution that enables pay-TV operators to use Apple's HTTP adaptive bitrate streaming technology for the iPhone® to deliver IPTV and over the top (OTT) content that scales effectively across mobile devices, PCs and other client types. The solution pairs Envivio's 4Caster C4 three screens encoder/transcoder with the Verimatrix Video Content Authority System (VCAS) to create a unified headend that delivers protected standard (SD) and high definition (HD) content over unmanaged networks to any Internet-connected consumer playback device.
Introduced as a component of Apple OS 3.0 for the iPhone, adaptive bitrate streaming delivers smooth audio and video streams using Internet-standard HTTP protocols. The technology supports automatic adaptation to available network types and automatically switches to the optimal bitrate for a smooth quality playback experience. Envivio 4Caster C4 enables its deployment by ingesting analog or digital sources and then encoding and encrypting the content for delivery at multiple bitrates to multiple devices. In this solution, the 4Caster C4 is integrated with Verimatrix VCAS, which provides for key management, user authentication and unified right managements. The combination enables pay-TV operators to create unique service offerings for multi-screen delivery. Furthermore, live and video-on-demand (VOD) content can be delivered using the same protocols with easy incorporation of targeted advertising segments.
"Securing the value of content is as important to a successful TV service as ensuring a quality experience and delivering great channels," said Boris Felts, VP Marketing at Envivio. "Working in partnership with Verimatrix, we are giving operators the chance to multiply their service offerings, reach more subscribers, and increase their value to subscribers, all without adding complexity to their head-end."
"Technologies that enable pay-TV must keep pace with emerging video delivery formats, like adaptive rate streaming. With our longstanding partner Envivio, we are able to demonstrate the flexibility and extensibility of our core VCAS architecture by providing a secure convergence point for OTT and IPTV services," said Bob Kulakowski, CTO of Verimatrix. "Operators are able to enhance ARPU, subscriber loyalty and broaden their customer base beyond the limits of a managed network."
Offering security independent of delivery format is a key aspect of the next-generation VCAS platform that shifts the core value proposition beyond content protection alone towards the broader perspective of revenue security. VCAS provides software-based security for broadcast and VOD content in more than 250 global pay-TV deployments. Through the use of mature, proven two-way Internet security protocols, a Public Key Infrastructure (PKI) public/private key pair system and X.509 digital certificates, VCAS eliminates the vulnerabilities related to legacy architectures, enables less expensive client device hardware and offers renewable security that can be efficiently updated as required.
Demonstrations of adaptive rate streaming for the iPhone and PC can be seen at IBC 2009, Stand 5.B45 (Verimatrix) and Stand 1.D72 (Envivio). A white paper providing more background on the significance of this technology for the business of pay-TV is also available at Verimatrix's booth.
About Envivio Inc.
Envivio Inc. is a leading technology provider of IP video convergence solutions for operators and broadcasters. Envivio is the only company to offer convergence solutions supporting the "Three Screens" of consumer video -- TVs, PCs and mobile phones -- making IP video a reality over any type of network and to any multimedia device from mobile to HD. Service providers worldwide use Envivio solutions to reduce their operational costs while offering subscribers the most compelling and highest quality video services anytime and anywhere. Visit www.envivio.com for more information.
Verimatrix sets the standard for content and revenue security solutions in pay-TV networks, with a global customer base of premium service providers. The Verimatrix Video Content Authority System (VCAS) offers a suite of independently audited, next-generation solutions and is consistently ranked as the global leading IPTV content protection solution. The company's 3-Dimensional Content Security approach, built around VCAS and its ViewRight® client device technologies, enables the business of content delivery to screens of all types, across multiple networks, while using multiple layers of protection techniques to achieve the widest security perimeter. Maintaining close relationships with major studios, broadcasters, industry organizations and a progressive partner ecosystem helps address the challenges facing the pay-TV industry of today, and anticipate the challenges of tomorrow. For more information, please visit www.verimatrix.com
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