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Venue Solutions Signs Strategic Alliances

Enters key associations with Sony Professional Solutions Europe and Pivotal Corporation (November 28, 2005)

Venue Solutions, a specialist provider of venue management technologies, has entered into key associations with Sony Professional Solutions Europe and Pivotal Corporation. These alliances will enable Venue Solutions to provide state-of-the-art systems to venues ranging from stadia, retail outlets and theme parks.

Dominic Berger, managing director of Venue Solutions, said: "Our core focus is to provide our clients with the best tools available to help them improve business efficiencies, customer satisfaction, loyalty and revenue. With strategic alliances with companies as well known and respected as Sony and Pivotal it has given us access to these tools. It has also given us an unrivalled experience and understanding of the market."

Working closely with Sony, Venue Solutions will integrate and deploy hardware and software, from CCTV to content management and display technologies. With access to Sony R&D, Venue Solutions is able to advise clients about current and emerging technologies. This association, will not only allow the use of Sony technology, but Venue Solutions will be able to incorporate the term "powered by Sony" in any of its communications and literature associated with Sony product.

"Over the past few years we have developed a close association with Venue Solutions, and consequently, Sony now have a dedicated venue team working strategically with Venue Solutions. Together we have developed a focused offering in the venue market, which is now beginning to deliver results. Sony is committed to working in the venue market and we are looking forward to a long and profitable relationship with Venue Solutions." - Paul Hennessey - Director Sony Business UK & Ireland

Venue Solutions has also signed an exclusive international partner agreement with Pivotal to customise its award-winning CRM software for clients in the venue management business. By leveraging advances in CRM technology, Venue Solutions and Pivotal have created an integrated venue management software suite - VenueCast - to allow clients to manage and monitor up-to-date information on its customers.

Mark Carlile, VP of Northern EMEA, Middle East and South Africa at Pivotal Corporation said: "Partnering with Venue Solutions has given us the opportunity to extend our reach to new audiences. We are excited that Venue Solutions is working with management teams at venues around the country to give them a centralised view of their entire business. This approach will help them to look at their market in a different way. It will also allow them to identify areas where operational costs can be reduced, revenues increased and customer satisfaction and loyalty improved."

About Venue Solutions
Venue Solutions is a specialist provider of venue management technologies. Through consultancy and deployment of integrated systems the company enables clients to enter the age of intelligent venues.

Established in 2002, Venue Solutions has developed and deployed a suite of products, systems and services tailored specifically for the venue market. Venues include arenas, stadia, retail outlets, shopping centres, museums, theatres, concert halls, exhibition centres, leisure centres, theme parks and local government run establishments including libraries and sports facilities.

The company has a strategic alliance in place with Sony, Siemens and the leading CRM vendor, Pivotal Corporation.

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Related Keywords:Venue Solutions, Sony Professional Solutions, Pivotal Corporation, venue management, CRM,

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