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Vendors to Visit in Vegas: MAXON 3D

Everyone in town is talking about the 3D software By Ko Maruyama
Every year, broadcasters of all kinds gather in Las Vegas to see the new gear offered by the vendors who support the creation and transmission of what you watch and listen to.   If you're an artist who is interested in creating broadcast 3D design, or even a producer who wants to know how easy 3D graphics can be to get delivered from your motion graphics department, then you'll want to check out MAXON's CINEMA 4D booth at NAB.

There's a reason that I'm fond of the software.  So many people here in Hollywood use the 3D software to produce broadcast motion graphics that it's truly a necessary component in every shop.  From local news stations like KCAL through FOX On Air, I've worked with people who have had glowing reviews of the easy to use 3D software.   It's no surprise because it's easy to get started with, and can tackle even the biggest jobs. 

Most people know about the integrated paint package called BodyPaint 3D which has been used on several Sony pictures too.  You don't have to take my word for it, here's what some other studios have done with the software:


“The ‘100 Biggest Weather Moments’ was an enormous project requiring the creation of more than 200 3D animations, including titles, frames, the opening, bumpers and the lower thirds. The CINEMA 4D interface is easy to navigate, works seamlessly with Adobe After Effects, and the renders are extremely stable. In fact, I sometimes start a CINEMA 4D render on Friday night, maybe come in on the weekend to check on it, and when I come to work on Monday, it’s completed. It’s never failed me.”

- Eddie Terrill, Senior Design Specialist, The Weather Channel


“CINEMA 4D is a unique hybrid of a creative and technical tool, and plays a large role in our production pipeline. We work in a highly collaborative environment where our design teams have varying degrees of animation experience. We find the CINEMA 4D interface to be extremely intuitive and easy to learn, allowing our artists to hit the ground running. Another useful feature is the ability to bundle render files on different Macs in our studio without going through a different render farm. This can be a real time saver. Additionally, the fluid integration between CINEMA 4D and our primary design toolset, Adobe Creative Suite, and the fact that our artists can easily move between design and animation, is invaluable.”

 - Mark Bohman, Executive Creative Director/Partner, Troika Design Group


‘We relied on CINEMA 4D as a key element to blend live action celebrity shots with animation " moving quickly through scenes at a frantic pace " to convey the sense of paparazzi chasing ‘celebrities gone bad’, and for much of the extruded topography and particle effects creation. CINEMA 4D’s overall ease of integration into our workflow and features such as the MoGraph module, including the cloner tool, the 3D type tool, and the image-based displacements capabilities are important features that enhance our motion graphic design work.”
- Robert von Bjal, Designer, Red Car Chicago

If you want more quotes, you can stop by the company's large booth in the South Hall.  You'll find the MAXON presentations at booth# SL6826.   Although Apple will not be at the NAB Expo show floor, you can find workflows to Apple's Final Cut Studio Pro and Motion from within CINEMA4D's output.

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Ko Maruyama is a freelance animator in Los Angeles.  In addition to working on film and broadcast animations, Ko teaches at Pasadena's Art Center College of Design - focusing on motion design.  When working, writing or testing software allows, you can find him lending a hand in the After Effects board and lurking among the Cinema4D, Visual Effects and Photoshop posts within the DMNForums.
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