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Venda and Digby Collaborate on All Things Mobile for RetailersVenda, Inc. Launches Advanced Mobile Platform(TM) (A.M.P.)(TM) for Anytime, Anywhere Multi-Channel Enterprise Mobile Commerce Built on the Digby Mobile Commerce Suite (June 09, 2010)
NEW YORK, NY and AUSTIN, TX -- (Marketwire) -- 06/09/10 -- Venda, the world's largest on-demand eCommerce provider, today introduced Venda Advanced Mobile Platform (A.M.P.) powered by Digby, an enterprise mobile commerce offering that provides multi-channel merchants a unified shopping experience between in-store, online, catalog and mobile devices.
Venda A.M.P., powered by the Digby Mobile Commerce suite, is a feature rich mobile portfolio that is integrated with the Venda Enterprise eCommerce platform. This seamless solution, supported by Venda's global customer support organization, provides brands and retailers with a unified platform to connect with their audience and customers, delivering unique and personalized shopping experiences anywhere, anytime.
Social and mobile are fundamentally changing the way consumers interact and shop. According to a recent survey of 1,052 consumers conducted by Deloitte LLP, 21% of consumer shoppers have used a web-enabled mobile phone to assist them in shopping. The survey also reported that 36% of those surveyed have used their phone to go to a web site to shop for products or services.
Brands and retailers must harness the opportunity mobile presents in a comprehensive and scalable manner to match customer expectations. Most current mobile commerce offerings deliver generic first-generation mobile sites that are hard-coded to web sites. Venda A.M.P. allows brands to fully deliver a cross platform personalized commerce experience to any customer at any location. And like all Venda offerings, Venda A.M.P. leverages an underlying SaaS model that ensures clients receive future-proofed, enterprise-scale technology supported by a global development and client care network, giving them the autonomy to more effectively manage their front-end user experience.
"Digby and Venda are collaborating on all things mobile, enhancing the retail shopping experience regardless of time or location," said Dave Sikora, Founder and CEO of Digby. "Venda understands the need to deliver scalable and powerful solutions that grow and extend a brand's customer engagement. Leveraging the Digby Mobile Commerce Suite, we look forward to answering the call for true, multi-channel mobile commerce through our work with Venda."
Digby's singular focus on retail aligns with Venda's legacy of enabling a deeper and richer approach to commerce for brands. Integrating seamlessly with inventory, catalog and historical order information housed in the Venda platform, Venda A.M.P. will drive brand efforts to identify, customize and incentivize a customer while they are in-store, at home or on-the-go for dramatic improvements in the customer experience. With Venda A.M.P. merchants can:
- Enable top mobile devices including iPhone, iTouch, iPad, BlackBerry and Android while easily scaling with the constant innovation cycle of new mobile devices, operating systems and screen sizes/resolutions;
- Run geo- and time-specific marketing and eCommerce programs with location targeting capabilities;
- Deliver highly-personalized and sophisticated "Rich Mobile Web" experiences;
- Enable fully-transactional mobile (search, shop, buy, pay, service) with an expanding universe of "must have" capabilities like:
- In-store check-ins with timely and personalized offers pushed directly to a user's device;
- Bar code scanning for pricing and comparison information via mobile phone cameras to share with friends via Facebook;
- Wish-list and registry management, product reviews, order status and stock availability.
"Our vision for hosted eCommerce is to free our clients to engage with their customers in a more meaningful, direct and cost-effective way, making Digby's mobile technology a perfect strategic fit in terms of features, operations, support and cost," said Jeffrey Max, CEO of Venda, Inc. "Brands that thrive in the future will embrace mobile as a unifying customer experience, and with Venda A.M.P. they will be able to focus on delighting customers with the comfort that our platform will continue to scale and mature alongside their business."
Venda delivers on-demand eCommerce to some of the world's leading retailers and manufacturers, including Tesco, The Metropolitan Museum of Art, Superdrug, JVC, Urban Outfitters, Conde Nast and Jimmy Choo. The Company's complete eCommerce software and eCommerce solution combines flexibility, reliability and scalability with the operating advantages of an outsourced service. Multi-lingual and multi-currency capable, Venda's B2B and B2C solutions provide "best of the web" capabilities to Fortune 1000 companies. Venda allows customers to reduce the risk, complexity and cost associated with eCommerce, while empowering business users and delivering unprecedented ROI. With offices in New York, London and Bangkok, the Company is managed by a team of eCommerce veterans with many years of experience in online businesses.
Digby is the leading provider of complete mobile commerce solutions designed specifically for retailers, delivering rich and unique mobile experiences for today's consumer -- anytime, anywhere. The Digby mobile commerce platform is a fully-managed suite of applications that empowers retailers to optimize their mobile strategy, unifying the web, in-store and catalog channels. Using the Digby mobile commerce platform, retailers can easily enable mobile as a strategic channel, extending their brand to drive incremental revenues and stay connected with their customers anytime/anywhere. Led by software industry veterans, the privately-held company is headquartered in Austin, Texas. For additional information, please visit www.digby.com.
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