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Vdopia Celebrates 2nd Anniversary in Mobile With New Alliances and Unmatched Scale in Mobile Video Ads: 4 Billion ServedAnnounces Strategic Alliances With IAB Mobile and Horn Group to Fuel Future Growth (June 08, 2011)
SAN JOSE, CA -- (Marketwire) -- 06/08/11 -- Vdopia Inc., the pioneer in mobile video advertising technology, today marked the second anniversary of its entry into mobile advertising and its 4 billionth mobile video ad served.
In 2009, Vdopia established the mobile video ad category with the launch of its pre-app and in-app ads for iPhones. The company now serves multiple smartphone and tablet platforms, across mobile web and apps. Among its "firsts" in that time:
- First company to launch mobile video ads, with pre-app / in-app video ads for iPhone and then Android
- Introduced video ads to the mobile Web, for iPhone and Android
- Introduced Talk2Me social media ad overlays for iPhone and Android
- Launched the first HTML5 ad authoring solution, Future5
"Delivering four billion video ads in two years is a significant achievement which speaks to our early entry and constant innovation in the mobile space," said Vdopia co-founder and CEO Srikanth Kakani.
Vdopia's customer base represents a who's who of the world's most recognized brands, including McDonald's, Scion, Universal Studios, Microsoft, Sony Pictures, Wrigley and MillerCoors, among others.
In its commitment to future growth, Vdopia has also announced two strategic alliances -- with the Interactive Advertising Bureau (IAB) and Horn Group -- to further support its top position in mobile video advertising.
Vdopia joined the IAB's Mobile Marketing Center of Excellence to take an active role in helping shape the ad industry's adoption of mobile video and provide important perspective on industry issues such as standards, formats and measurement.
"The IAB is recognized as a critical assurance of digital advertising quality, reliability and accountability," said Saurabh Bhatia, Vdopia co-founder and Chief Business Officer. "As the pioneer in mobile video advertising, we look forward to collaborating with the IAB and our fellow council members to grow industry adoption of mobile video as the next wave of brand media for smart marketers everywhere."
Vdopia has also retained Horn Group as its digital communications agency of record for its mobile business. Horn Group has been recognized as a best mid-sized agency for five consecutive years in PRSourceCode's annual Top Tech Communicators survey and was recently named the 2011 Technology Agency of the Year by The Holmes Report.
Vdopia Inc., a pioneer in the mobile and online video advertising space, enables major brands to engage their desired audiences in premium content environments. Its mobile advertising solutions deliver hundreds of millions of mobile video and rich media ad impressions each month for clients including McDonald's, Scion, Universal Studios, Microsoft, Sony Pictures, Wrigley and MillerCoors -- making Vdopia the largest mobile video advertising network. Vdopia is headquartered in Silicon Valley, with offices across the U.S. and in India. Learn more about Vdopia's mobile solutions at www.vdopia.com
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