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Vayant Acknowledges the U.S. Department of Transportation's Rulemaking to Prevent Deceptive Airfare Pricing

(January 31, 2012)

NEW YORK, NY -- (Marketwire) -- 01/31/12 -- Vayant Travel Technologies (, the leading independent B2B airfare shopping provider, today acknowledged the recent Department of Transportation (DOT) Notice of Proposed Rulemaking (NPRM) regarding consumer-protection legislation to enforce rules mandating truthful advertising of accurate airfare prices, including all mandatory taxes and fees from airlines, online travel agencies (OTAs), and meta search engines. Vayant neutrally offers a cost effective shopping solution for airlines, OTAs, tour operators, and meta-search engines that provides full price transparency to help companies be compliant and avoid sanctions due to the DOT's new mandate.

According to the legislation effective January 26, the Department of Transportation will begin to enforce a rule that requires all airlines to be upfront and include all non-optional taxes and fees in advertised pricing. Current DOT rules state that airfare advertising must include carrier-imposed surcharges with the exception of government-imposed taxes and fees, and that online ads must directly link to clear information about the types of fees and associated rates.

The new regulation does not require the inclusion of optional fees, like baggage, food and onboard entertainment, but it does stipulate that all non-optional charges, including fuel and the September 11 security fee, are added to advertised airfares.

"Airfare advertising continues to be confusing for consumers because base airfares are oftentimes unclear, with some airfares published as all-inclusive while others are unbundled and may not reveal hidden ancillary fees," said Brian Clark, CEO of Vayant. "At Vayant, we stand ready to service the industry with full transparency in pricing and availability with our shopping solutions for airlines, OTAs, and meta-search engines."

About Vayant Travel Technologies
Vayant is an independent B2B airfare shopping provider for airlines, online travel agencies, tour operators, and meta search engines. The company is fast establishing itself as the go-to-provider of worldwide airfare shopping delivering fast and accurate results at a fraction of the cost. Using patent pending technologies, Vayant flagship product, OneSearch™, delivers innovative personalized search results and increased itinerary options improving the end-user experience, decreasing customer look-to-book ratios, increasing revenues, and cutting costs. Vayant Airfare Intelligence™ offers a real-time snapshot of future airfares worldwide including all taxes and fare rules. For more information please visit Follow the Company on Twitter at

© 2012 Vayant. All rights reserved.

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