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Varolii Announces Appointment of Sharath Dorbala as Vice President of Product Management and Strategy

Senior Executive With Deep Expertise in Customer Interactions Joins Company to Drive Cross-Channel Innovations for Voice, Text, Email and Smartphone (November 22, 2011)

SEATTLE, WA -- (Marketwire) -- 11/22/11 -- Varolii Corporation, the independent market and technology leader in interactive, personalized business-to-consumer SMS, voice and email communications, today announced that Sharath Dorbala has joined the company as vice president of product management and strategy. Dorbala has more than a decade of experience working with top enterprises, helping them improve end-customer experiences. Dorbala will oversee product strategy and the development of new cloud-based cross-channel interaction solutions for customers in the healthcare, financial services, utilities, telecommunications and retail industries.

"We are pleased to have Sharath join Varolii in this pivotal role. He is a seasoned software CRM executive who brings deep mobile, product management and key industry relationships to the company," said Dave McCann, Varolii Chief Executive Officer. "His customer experience background and expertise in the CRM and telecommunications sector are significant assets for Varolii as we evolve our proven Varolii Interact platform and services to help large corporations better interact with their customers."

Previously, Dorbala was an executive with Amdocs, a global company specializing in customer experience systems delivering advanced business support systems. He most recently served as vice president of product management and strategy for the Amdocs CRM division (formerly Clarify), where he led global product strategy. While at Amdocs, he also helped develop the Smart Agent Desktop to improve call center efficiencies and laid the foundation for its new digital services. Dorbala has a master's degree in information systems from Northeastern University and a master's degree in economics and management sciences from the Birla Institute of Technology and Science.

"Every interaction that companies have with customers is a moment of truth. Varolii provides expertise and industry-specific solutions that are tailored to individual consumer preferences to improve customer experiences while also reducing costs -- a key factor as businesses continue to cut budgets," said Dorbala. "With the advent of iPhone, Android and other smartphones as the new emerging way to reach consumers, companies have an opportunity to provide not just messages but a richer and more complete customer experience. I look forward to working with Varolii's development organization and our customers to continue creating great customer and brand experiences across all communications channels."


About Varolii Corporation
Varolii is the leading independent market and technology leader in intelligent, personalized interactive communications. Its cloud-based communication solutions help organizations easily and effectively reach and interact with large numbers of consumers and employees, reducing operational costs, improving business continuity and enhancing customer service. Varolii blends voice, SMS, mobile and email channels to drive profitable action. At the heart of the platform is its personalization capabilities, Varolii ID™, which automatically analyzes each recipient's past responses to personalize future communications and achieve higher outcome rates at a lower cost. With the Varolii Interact platform, organizations can execute true 1-to-1 communication on a large scale, achieving better results from fewer interactions. More than 400 companies trust Varolii to send nearly three million communications every business day. For more information, visit www.varolii.com.

For more information:
Jessica Kendall
Edelman PR
206-268-2231 (office)
210-859-6971 (mobile)
Email Contact


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