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VOOM Announces Distribution Partnership With Crutchfield

HD service now available through online electronics retailer (June 11, 2004)

VOOM, the first comprehensive high-definition (HD) satellite television service, just announced a partnership with Crutchfield Corporation, the leading online and catalog electronics retailer. Beginning this week, home entertainment enthusiasts will have access to VOOM through one of their most trusted sources of information, www.crutchfield.com and the Crutchfield catalog. VOOM, the satellite television service provided by Rainbow DBS, Cablevision Systems Corporation's satellite service division, maintains its commitment to making HDTV accessible to more consumers by introducing compelling pricing offers and expanding distribution.

Known as one of the nation's premier resources for electronics, Crutchfield reaches more than five million home entertainment enthusiasts through its widely renowned website and catalog. Consumers interested in VOOM can learn more about HDTV through Crutchfield's expert product advisors, famous for their breadth of knowledge. In addition, Crutchfield customers have access to services such as free technical support for life and a 30-day money back guarantee.


"This partnership with Crutchfield marks an important milestone for VOOM, since it greatly expands our presence online and aligns us with an industry leader that's consistently setting trends in electronics," said Bill Casamo, executive vice president, marketing and sales for Rainbow DBS. "Many home theatre aficionados look to Crutchfield for their entertainment needs and the addition of VOOM will help complete their HDTV experience."

"Together with VOOM, Crutchfield will be taking home entertainment to a new level," said Dan Hodgson, senior vice president, business development for Crutchfield Corporation. "As a leader in the HDTV market, Crutchfield is thrilled to offer our customers the vast array of breathtaking HDTV programming now available from VOOM."

VOOM will be available through www.crutchfield.com beginning Tuesday, June 8, 2004 and will be featured in Crutchfield's latest catalog, distributed the week of June 7, 2004.


About Crutchfield Corporation
Founded in 1974, Crutchfield Corporation is the nation's largest direct integrated marketer (catalog, call center, and Internet) of consumer electronics products. It offers a convenient, full-service shopping destination to buyers of car and home audio/video products. Providing a superior level of customer service, Crutchfield is noted for its high integrity, product expertise, and technical support. Mailed to 5 million households, Crutchfield's catalogs include comprehensive explanations of product and technology intended to help consumers make informed buying decisions. Crutchfield was the first vendor-authorized audio/video retailer on the Internet.

About VOOM and Rainbow DBS
VOOM, provided by Rainbow DBS, Cablevision System Corporation's satellite division, is the first television service to provide a comprehensive array of high-definition (HD) programming for the rapidly growing but underserved HDTV audience. With a lineup of more than 35 HD channels, VOOM delivers more HD programming than any other satellite or cable service provider. VOOM's HD lineup includes STARZ! HD, Encore HD, Showtime HD, Playboy Hot HD, ESPN HD, HBO HDTV and Cinemax HDTV. VOOM also features an exclusive package of brand-new, commercial-free channels such as WorldSport, Epics and Animania. The service also includes more than 80 of the most popular cable channels in standard-definition (SD), 18 digital music channels, and over-the-air digital broadcast channels in HD, where available. VOOM is offered across the continental United States through local Sears retailers; at BrandsMart USA stores; through leading online retailer, Crutchfield Corporation and through O'Rourke Sales Company's independent electronics retailers with approximately 10,000 locations in all 50 states. Customers can also purchase the service by calling 1-800-GET-VOOM or by visiting www.voom.com.

 


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Related Keywords:VOOM, Crutchfield, high-definition, satellite, Crutchfield Corporation, satellite television, Rainbow DBS, Cablevision Systems Corporation, HDTV, Bill Casamo, Dan Hodgson,

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