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VOD Industry Leaders Embrace Interactive Services Architecture

Open Standards Compliance Allows N2 Broadband's Asset Delivery System To Integrate With VOD Servers From Concurrent, nCUBE and SeaChange (October 23, 2001)
N2 Broadband today announced that MediaPath, a secure content delivery technology, has successfully integrated with video on demand (VOD) servers from three providers, including Concurrent Computer Corporation, nCUBE Corporation and SeaChange International. These integrations result in an end- to-end VOD solution that includes the secure management, delivery and storage of media assets. Integration was enabled primarily by each vendor's compliance with the Interactive Services Architecture (ISA) specification.

The ISA specification was originally initiated by cable and iTV industry leaders including AOL Time Warner and N2 Broadband. It is an open development specification designed to accelerate integration of on-demand cable services by defining common open interfaces that enable network operators to easily add and change services and resources.

"Vendors adopting open standards like ISA will accelerate the development of new products and services for the on-demand television market," said Jim Chiddix, president of the Interactive Personal Video Group at AOL Time Warner. "The end result is higher quality products and services delivered to the cable customer."

A series of successful integration and validation tests was conducted at N2 Broadband's labs, where media content was transferred from MediaPath to each VOD Server. Because each solution is ISA compliant, integration time was minimized and the distribution of content from MediaPath to the VOD servers was seamless. For content providers, this means that content distributed through an ISA compliant system can be sent in the same format to all major VOD vendors, greatly reducing the cost of production and distribution.

"Open standards are critical to the rapid development of new media sectors since they lower integration costs and promote the entry of multiple, competing vendors," said Kagan World Media Chief Content Officer Larry Gerbrandt. "Developing products and applications in an open standard environment results in significantly shorter time to market and lower costs. The result, in this case, is a secure and scalable VOD solution."

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Related Keywords:DTV Professional, Digital Media Net, N2 Broadband, MediaPath, secure content delivery technology, video on demand, VOD, servers, Concurrent Computer Corporation, nCUBE Corporation, SeaChange International

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