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VIZL(TM) Brings Technology and Fashion Closer at the Second-Annual San Francisco Beauty Expo

(May 31, 2011)

SAN FRANCISCO, CA -- (Marketwire) -- 05/31/11 -- Stylists and other fashion professionals in San Francisco tried out the latest in social shopping technology on mobile this weekend, as ProSent Mobile demonstrated its new app VIZL™ at the Beauty Expo 2011. A video including VIZL™'s participation in the event can be viewed at

VIZL™ is a social commerce community of retailers, stylists and shoppers on smart phones (currently available on iPhones & iPods; Android version coming soon), enabling real-time sharing and augmented reality based interactivity. You can download VIZL™ for free on your iPhone at the AppStore (

ProSent Mobile Founder Prosenjit Sen demonstrated how stylists can use their smart phones to snap pictures of fashion items and show them electronically to their clients. They can then use VIZL™ to share their looks on Facebook and have their clients provide reactions instantly.

"When you find a great pair of pants that would go perfectly with the jacket you chose for the client last month, you don't have to wait until the next time you see her," Mr. Sen said. "You can snap her wardrobe, bring it to any store and match the pants in VIZL™'s Mixer. She can respond instantly or, if she is undecided and wants another opinion, she can simply text it to a friend for immediate feedback."

Stylists and other fashion retailers can use in VIZL™ to send video catalogs to customers with the latest fashions and deals.

Mr. Sen demonstrated the product at the Beauty Expo, put on by the San Francisco Fashion and Merchants Alliance.

"We developed VIZL™ specifically as a retail app for fashion professionals and the consumers they serve," said Mr. Sen. "VIZL™ combines Augmented Reality and Social Commerce right on a smart phone, enabling stylists to reach their customers anytime, anywhere."

About ProSent Mobile
ProSent Mobile is a next generation mobile platform for interactive communication and commerce.

ProSent Mobile's product VIZL™ is a social commerce app for the fashion industry, providing a virtual shopping experience using augmented reality and social networking. You can download VIZL™ for free on your iPhone at

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Contact for ProSent Mobile:
Prosenjit Sen
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