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VINCI Becomes a Partner of "Sid the Science Kid"New Sponsorship Features Multi-Platform Cross-Promotion Including Branding, Events and Original Learning Content for VINCI Early Learning Systems (February 15, 2012)
SANTA MONICA AND HOLLYWOOD, CALIFORNIA -- (Marketwire) -- 02/15/12 -- Rullingnet Corp., home of VINCI Early Learning Systems, and The Jim Henson Company, producers of "Sid the Science Kid", will jointly introduce young children to the fun of everyday science learning. The new initiative will provide continued support to the hit PBS KIDS series on air and online, and will also expand its reach with additional community events and content for VINCI Early Learning Systems including videos for the upcoming VINCI Kids Library and newly created mobile apps.
"Sid the Science Kid" is the EMMY??-nominated preschool educational television series and online destination that debuted on PBS KIDS in 2008. Each episode focuses on a single scientific concept that is presented using Preschool Pathways to Science (PrePS??), a practical science readiness curriculum used in preschool classrooms that was created by cognitive researchers and preschool educators, incorporating lessons learned from developmental research and classroom experience.
Rullingnet Corp., home of VINCI, pioneers mobile learning for toddlers and preschoolers through specifically designed touchscreen Early Learning Systems and age-relevant VINCI Curriculum which focuses on building young children's learning capabilities. VINCI Curriculum covers Thinking Skill, Language, Maths, Emotional/Social Learning, General Knowledge and Science. VINCI develops learning content based on the world and the everyday life of a young child.
"VINCI embraces the idea that learning opportunities are present in every aspect of a young child's life and this idea is at the very core of 'Sid the Science Kid'," said Peter Schube, President & COO of The Jim Henson Company. "Aligning our beloved property with VINCI in this integrated partnership provides our audience with more ways to play and learn with Sid and his friends in this cutting-edge digital space."
"We are so excited to bring 'Sid the Science Kid' to VINCI Early Learning Systems. Our philosophy and goals for early childhood education are so closely aligned that I truly believe 'Sid the Science Kid' will play a significant role in complementing VINCI Curriculum," said Dr. Dan D. Yang, Creator of VINCI.
About "Sid the Science Kid"
"Sid the Science Kid" (PBSKIDS.org/sid) is part of a long line of successful preschool programming from The Jim Henson Company that includes the recent smash hit "Dinosaur Train" as well as "Fraggle Rock", "Bear in the Big Blue House", and "Pajanimals". "Sid the Science Kid" is produced using the revolutionary Emmy?? Award-winning Henson Digital Puppetry Studio, a proprietary technology that allows performers to puppeteer and voice digital characters in real-time, creating an unprecedented level of spontaneity, quality and interactivity.
SID THE SCIENCE KID airs on PBS KIDS with funding provided by The Boeing Company, the Corporation for Public Broadcasting (CPB), and VINCI Early Learning Systems. Additional funding is provided by MetLife Foundation, The Rose Hills Foundation, the S.D. Bechtel., Jr. Foundation, the Johnny Carson Foundation and The Arthur Vining Davis Foundations. The Jim Henson Company is handling all ancillary use of the property including licensing, video and merchandising.
Created by a mom and designed exclusively for toddlers and preschoolers, VINCI is a new category of touchscreen-based Early Learning Systems. VINCI converges developmental science and cutting edge technology to offer safe, fun and inspirational learning, guided by realistic and age appropriate VINCI Curriculum.
About The Jim Henson Company
The Jim Henson Company has remained an established leader in family entertainment for over 50 years and is recognized worldwide as an innovator in puppetry, animatronics and digital animation. Best known as creators of the world famous Muppets, Henson has received over 50 Emmy Awards and nine Grammy Awards. Recent credits include the Emmy?? nominated "Sid the Science Kid", "Dinosaur Train","Wilson & Ditch: Digging America" and "Pajanimals". Features include "The Dark Crystal", "Labyrinth", "MirrorMask", and "Unstable Fables" and television productions include "Fraggle Rock" and the sci-fi cult series "Farscape".
With additional locations in New York and London, The Jim Henson Company is headquartered in Los Angeles on the historic Charlie Chaplin lot, complete with soundstage and postproduction facilities. Independently owned and operated by the five adult children of founder Jim Henson, the Company is also home to Jim Henson's Creature Shop(TM), a pre-eminent character-building and visual effects group with international film, television and advertising clients, as well as Henson Recording Studios, one of the music industry's top recording facilities known for its world-class blend of state-of-the-art and vintage equipment. The Company's Henson Alternative brand has recently launched the national tour of "Stuffed and Unstrung," a live puppet improvisational show named one of the top 10 "Best Stage Shows of 2010" by Entertainment Weekly.
www.henson.com; www.facebook.com/hensoncompany; www.twitter.com/hensoncompany
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