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VHT Whitepaper Addresses Multichannel Strategy

Advocates a Customer-Centric Strategy to Build Brands (July 10, 2012)

AKRON, OH -- (Marketwire) -- 07/10/12 -- Virtual Hold Technology® (VHT®), a world leader in conversation strategies that bridge the self-service gap between customers and the people who can help, has released a new whitepaper titled, "Communicate in Context to Build Your Brand." The whitepaper addresses the problem of managing the customer experience in the multichannel age. It advocates a customer-centric approach to customer service that helps consumers achieve their goals in real-time.

The one billion smartphones expected to be in use by 2016, satellite connectivity, Wi-Fi hotspots and the proliferation of mobile apps are changing the way customers interact with companies and the way consumers view brands. Customers today live in-the-moment, and they communicate with brands while they are on-the-go or multitasking.

Shift from Reactive to Proactive

Through this whitepaper, marketing and customer service thought-leaders in a wide range of industries, website and app developers, and contact center professionals will learn the importance of shifting from a reactive to a proactive strategy for managing brand impression and loyalty. The paper presents a simple solution for blending automation with the human touch, giving today's customers the help they need at key touch points so brand interactions are seamless and therefore more satisfying.

VHT CEO Wes Hayden says, "Your customer's goal is the critical context for customer experiences. It's also the critical element for building your brand. VHT is uniquely positioned to offer this insight because of our history in providing simple solutions with huge impact that transform the customer experience."

To download the whitepaper, visit

About Virtual Hold Technology® (VHT®)
VHT's Conversation Bridge™ is a simple solution with huge impact that provides customers a consistent experience no matter how they try to contact you. VHT's intelligent callback solutions prepare businesses for next-generation communications channels, such as mobile apps and internet-connected TV consoles, by enabling context data to be passed from these channels to existing routing and screen-pop systems. To learn more about how VHT can save your company money, optimize your customer interactions and transform your customer's experience, visit or email [email protected].

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