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V12 And Panopoly Become Full Circle

Unite to form new production, design and animation company (June 15, 2004)

Building on a foundation of success and originality, two leading companies in entertainment marketing, V12 and Panopoly Pictures, are joining forces by merging their respective design and production departments for even greater creative service. Full Circle, as the new company is known, will provide live-action production, branding motion graphic design and animation to clients in the feature film, commercial and broadcast arenas. Leading the joint venture are V12 founder David Hwang and Panopoly Pictures co-founder Kathryn Peaslee. Panopolys film marketing division will continue to operate as a separate entity.

The collaboration is a natural evolution, cites V12s David Hwang, who first met Kathryn Peaslee when he entered the business. ?She was the first person who showed me that type could move around the screen and that there was such a thing as motion graphic design, says Hwang, who started in the print realm as a designer and illustrator. ?Working together is a long time in the making and is going to be great. Panopoly is the best entertainment marketing company in the business and this new venture allows both of our creative teams to reach farther and higher on behalf of our clients.

?This exciting combination of award-winning designer/directors from the television, film and commercial disciplines will combine to create a talent pool which will deliver more creative firepower for our existing and new clients, agrees Kathryn Peaslee. ?I am thrilled to collaborate with David and his team, and think this is the natural next step for all of us.

Full Circle includes the afore mentioned partners, as well as V12 Executive Creative Director David Sparrgrove, Executive Producer Jen Lucero, and Executive Producer of Live-Action Production Bill Hewes, whose extensive commercial background includes Executive Producer roles at Barking Weasel, 1/33 Productions, and Lucka Films. It is also comprised of a core creative design team and directors from both V12 and Panopoly Design. The company will be located in Universal City -- close to the heart of Hollywood and the feature film and television industry -- with a Santa Monica office for the ease and convenience of commercial clients. Eschewing the typical freelance-based structure, the company will center on a core creative team; one that has collaborated for many years on such exciting projects as X Games, NBA, GSN, and USA.

About V12 & Panopoly:
V12 (now Full Circle) is a visual solutions company that offers distinct areas of creativity: Commercial Production, Broadcast Branding, and Animation. From fast action to high-concept and from bold flair to street vibe, the V12 team partners with creatives from all arenas to develop and execute projects with impact. The company started in 1998 in broadcast design and branding and has expanded its creative offerings as part of a natural evolution to meet with market demands and industry changes. By establishing the complementary divisions, V12 provides clients with concept, strategy, design and execution of projects from development through completion. The interconnected nature of the divisions translates into a flexible structure allowing clients to select individualized creative services.

Founded in 1996 by Kathryn Peaslee and David Riggs, Panopoly Pictures is a leading entertainment marketing company comprised of two divisions, Design and Film, Television & Media. The design division, now merged with V12 to become Full Circle, specializes in design for main titles, on-air graphics, television branding, and motion graphic design and effects for spots and television programs. The Film/TV Marketing division creates trailers, commercial promotion campaigns and other marketing elements for feature film, DVDs, television networks and program syndication. The company and its founders have received more than 90 international awards for creativity including seven Emmy awards, six Clios, 14 BDA/Promax awards and dozens of Addys, OMNIs, and film festival awards from the US and around the globe. More important than personal success and peer recognition, Panopoly consistently delivers tangible results for its clients.

Full Circle Team Bios:
Chief Creative Officer, David Hwang heads a formidable team of creatives in formulating memorable brand visuals for a range of products and companies. An internationally recognized designer and director, Hwangs ability for concept enhancement has garnered him numerous awards including accolades from the American Institute of Graphic Design, Communication Arts, ID Magazine, AICP and BDA.

Chief Creative Officer Kathy Peaslee has more than 15 years experience in all facets of broadcast design and special effects. Her abilities as an award-winning designer, coupled with her intimate knowledge of cross-platform visual effects, make Peaslee a unique creative talent. The recipient of five Emmy awards and 11 Emmy nominations for broadcast design, as well as one Clio, eight BDA awards, eight Promax awards and other industry accolades, Peaslees experience and eye for quality sets the tone which has brought Panopoly international success.

Executive Creative Director David Sparrgroves interest and talent for blending cutting-edge technology with the latest design trends inspired breaking new ground with desktop video establishing what is now a standard for creating motion video for television. Today, Sparrgrove continues to push the envelope of melding art and technology for a variety of high profile and diverse clients including GSN, X Games and NBA.

Executive Producer Jennifer Lucero, a native Californian, started her career in 1993 at Two Headed Monster, an Editorial/Design Company founded by David Hwang. Partial credits include a series for the public television documentary, ?The Human Quest, commercials for Y&R, Fallon, FCB, Saatchi & Saatchi, McCann-Erickson and DDB, as well as broadcast projects for ESPN, HBO, Cartoon Network and ProSieben TV/Germany.


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Related Keywords:V12, Panopoly, Full Circle, animation, design, Panopoly Pictures, David Hwang, Kathryn Peaslee, David Sparrgrove, Jen Lucero, Bill Hewes, Commercial Production, Broadcast Branding,


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