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Use Your iPhone to "Tweet" Your Favorite DJ!WunderRadio's Twitter Function Creates a New Communication Channel Between Radio Stations and Their Listeners (June 25, 2009)
SAN FRANCISCO, CA -- (Marketwire) -- 06/26/09 -- WunderRadio, one of the leading iPhone radio applications, has launched a new Twitter capability that allows radio listeners to follow radio station Twitter feeds while listening to the live broadcast on their iPhone.
Conversely, users can login to their Twitter accounts and send Tweets directly to DJs live on air -- whether it be to request a song, join a debate or enter a competition. All of this can be done within WunderRadio so there is no need to open a new browser or shut down the application.
"We believe that adding Twitter to WunderRadio has created a ground-breaking medium for radio listeners to interact directly with on air talent," said Alan Steremberg, President and co-founder of the application's developers, Weather Underground. "It will also serve as a valuable tool for radio stations looking to communicate further with their listeners."
Radio audience figures have received a massive boost from the availability of Internet streaming and the mobile space is certain to play an ever-increasing role in boosting these numbers. Today, 42 million people in the US listen to online radio, up 27% from 2008 according to Arbitron Radio Ratings and Media Research. Figures released recently in the UK by Radio Joint Alliance Research Limited (RAJAR) show that the overall radio audience rose in the first quarter of 2009 to a record 45.76m, or 90% of the entire population of the UK.
Commenting on this new trend in radio audience, Steremberg adds, "WunderRadio and its Twitter capabilities are certain to play significant roles in the communications strategy of forward-thinking radio stations."
"Both radio listeners and broadcasters will love this new feature," says Dan Halyburton, President, RadioTime, Inc. "Radio is now truly interactive on WunderRadio."
To date, almost a quarter of a million iPhone users have downloaded WunderRadio. The application is also available for Windows Mobile users and will soon be accessible to BlackBerry users as well.
Fans of WunderRadio can also follow the application itself on Twitter and keep up to date with new features and content.
Developed by Weather Underground and powered by RadioTimes's extensive directory of radio streams, WunderRadio enables Smartphone users to listen to over 50,000 different radio stations and shows. The RadioTime Guide provides a quick and easy way to find radio content from thousands of stations across the world. Listeners can browse by genre or location to see what is available for their tastes, locations and connections. For more information and to view a list of available stations please visit www.wunderradio.com.
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