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Urbanizer iPhone Application Uses Exalead CloudView to Collect Customer Sentiment Data

(June 02, 2010)

SAN FRANCISCO, CA -- (Marketwire) -- 06/02/10 -- Exalead, a global leader of information access solutions and search-based applications for the enterprise and on the web, today announced that Yellow Pages Group (YPG), Canada's largest performance media and marketing solutions company, selected and deployed Exalead Cloudview to collect customer sentiment information for YPG's Urbanizer iPhone application.

Urbanizer enables consumers to discover restaurants in Montreal, Toronto, Vancouver, Calgary and Ottawa based solely on their mood and social networks. For example, users can choose from a selection of pre-defined moods such as "romantic dinner" and "hipster snack" or use Urbanizer's equalizer function to create a custom mood based on combinations of cuisine, ambiance and service categories.

Exalead's CloudView Search-based Application platform is embedded into the Urbanizer application architecture and uses semantic extraction capabilities to distill sentiment from unstructured web data from consumer comments posted to Urbanizer.

"Matching the comprehensive restaurant information from Yellow Pages Group with the advanced social semantic capabilities of Exalead results in consumers being able to make better decisions," said Nicolas Gaudeau, VP, Digital Media at Yellow Pages Group. "Then, by connecting through Facebook Connect, it becomes very easy to share experiences with friends."

"The introduction of Urbanizer is ground breaking. Urbanizer is the first restaurant recommendation application that aligns with the emotional element of consumer decision making," said Paul Doscher, US CEO of Exalead. "Exalead is pleased to have worked with the YPG team on this innovative project and assist YPG with its ongoing mobile transformation."

Urbanizer is now available for download in the iTunes App Store™ as a beta version in English and French. Future versions will see cities added based on user votes as well as categories expanded to include nightlife, shopping, activities and events.

About Exalead
Founded in 2000 by Search engine pioneers, Exalead® is the leading search-based application platform provider to business and government. Exalead's worldwide client base includes leading world-wide companies such as PricewaterhouseCooper, ViaMichelin, GEFCO, American Greetings and Sanofi Pasteur, and more than 100 million unique users a month use Exalead's technology for search. Today, Exalead is reshaping the digital content landscape with its platform, Exalead CloudView™, which uses advanced semantic technologies to bring structure, meaning and accessibility to previously unused or under-used data in the new hybrid enterprise and Web information cloud. Cloudview collects data from virtually any source, in any format, and transforms it into structured, pervasive, contextualized building blocks of business information that can be directly searched and queried, or used as the foundation for a new breed of lean, innovative information access applications.

Exalead is an operating unit of Qualis, an international holding company, with offices in Paris, San Francisco, Glasgow, Milan and Darmstadt. Readers who wish to gain more information about Exalead can contact (415) 230 3800.

Bret Clement
Exalead PR
[email protected]

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