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Union Editorial's Nick Lofting Cuts California Lottery Spot

Lofting collaborates with Smuggler's StyleWar for ad agency BBDO West (June 21, 2005)

Union Editorial has announced that editor Nick Lofting has cut a 30-second TV commercial for the California Lottery's new MEGA Millions game, entitled "Impact." Lofting teamed up with StyleWar of bi-coastal production company Smuggler for the spot, which was completed through ad agency BBDO West. The ad broke over the weekend.

Shot on grainy, hand-held DV cam for a home video look, "Impact" opens on an outdoor wedding ceremony. Just as the bride and groom are about to accept their vows, something huge casts an enormous shadow over the guests. The camera pans upward to reveal a strange object in the sky. The spot cuts to a man running down the street, gesturing towards the camera operator and exclaiming, "It's huge! Let's get a little closer," as the mysterious object makes a landing. An aerial view taken from airplane reveals it to be a "Mega Millions" lottery ticket (computer generated by the effects artists at Method Studios), which blankets an entire neighborhood block. An excited homeowner emerges from underneath the oversized slip of paper and asks, "Does this mean that I won?" The tagline/super, "It's Mega Big" closes the spot.

Said Nick Lofting, Editor, Union Editorial, "I've worked with several directors on the Smuggler roster in my career, but never had the opportunity to connect with StyleWar, whom I've been following for several years now. So when (executive producer) Brian Carmody approached me to edit 'Impact,' I was thrilled. Working with StyleWar was a great experience - they're a bunch of brilliant, funny guys, and I would love to work with them again."

About Union Editorial
Union Editorial brings together a highly creative group of talent to bring a new level of service to the commercial post-production industry. Union's dynamic team is equipped with the tools and talent to accommodate all forms of creative editorial for the changing needs of today's diverse advertising and branding initiatives. The new 10,000-square foot home of Union Editorial combines the most up-to-date equipment with the highest-end client amenities available.

For more information about Union Editorial, please visit or call (310) 481-2200.

Production Credits:

Client: California Lottery

Ad Agency: BBDO West / San Francisco, CA
ECD: Jim Lesser
VP/ACD: Jack Harding
Senior AD: Jason Roberts
Account Sup: Leona Wong
AE: Erika Jackson
Producer: Rob Sondik

Production Company: Smuggler / New York & Los Angeles
Director: Stylewar
Executive Producers: Patrick Milling Smith, Brian Carmody
Heads of Production: Allison Kunzman, Laura Thoel
Producer: Gayleen Sharon

Director of Photography: Eric Tremi
Aerial Camera Operator: Steve Koster

Editorial Company: Union Editorial / Los Angeles, CA
Editor: Nick Lofting
VP/Senior Producer: Megan Dahlman

Visual FX Company: Method Studios / Santa Monica, CA
CG Creative Director: Cedric Nicolas
VFX Producer: Jessica Ferguson
Executive Producer: Neysa Horsburgh

Audio Mix: Eleven Sound / Santa Monica, CA


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Related Keywords:Union Editorial, Nick Lofting, California Lottery, StyleWar, Smuggler, BBDO West, Method Studios,


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