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Union Editorial Cuts Spot for Halloween Horror NightsUniversal Studios Spot airs through October 31
Union Editorial has once again teamed up with ad agency davidandgoliath on a :30 TV commercial promoting Universal Studio's "Halloween Horror Nights" in Orlando, FL. Entitled "Nails," the spot is a ghoulishly funny horror tale of a bloodthirsty granny and her unfortunate victim. "Nails" was cut by Alycia Daniels and directed by Amanda Evans of prodco Tight. It airs from September through October 31st.
Shot in a dark, creepy cinematic style, the spot opens on a sweet looking granny reading aloud from a rocking chair. "Tired from his adventures, the little boy retired to his bed and slept, and slept, and slept," she coos, ostensibly to a drowsy grandchild tucked in bed. "Wasn't that a good story?" she asks, walking to the bedside.
Noticing the sleepy individual?who is no child, but a grown, sweating man?looks a wee warm, she rips off the blankets to reveal him strapped to bedposts on a bed of nails. Visual flourishes, like close-ups of his wriggling wrists, granny wielding a huge pair of shears, and blood dripping slowly down a nail add to the horror movie feel. Hanging overhead the victim is an enormous anvil suspended with frayed rope. "Sweet dreams," granny snickers, as she snips the rope.
About Union Editorial
Union Editorial brings together a highly creative group of talent to bring a new level of service to the commercial post-production industry. Union's dynamic team is equipped with the tools and talent to accommodate all forms of creative editorial for the changing needs of today's diverse advertising and branding initiatives. The new 10,000-square foot home of Union Editorial combines the most up-to-date equipment with the highest-end client amenities available. For more information about Union Editorial, please visit www.unioneditorial.com or call (310) 481-2200.
Client: Universal Orlando
Title: :30 "Nails"
Agency: David And Goliath - Los Angeles
Creative Directors: David Angelo, Liz Gumbinner
Copywriter: Melissa Pipeling
Art Director: Ann Bioty
Agency Producer: Erin Sullivan
Production Company: Tight
Director: Amanda Evans
Editor: Alycia Daniels
Post Production: Union Editorial - Santa Monica
Producer: Megan Dahlman
Asst. Producer: Zara Clear
Online Editor: Todd Iorio
Mixer: Matt Lewkowicz
Visual Effects: Sway Los Angeles
Visual Effects Supervisor/CD: Mark Glaser
Visual Effects Producer: Matt Winkel
Illustrator: Nathan Boldman
Compositor: Rob Nederhorst, Mike Vaglienty
Modeler: Rob Glazer
Related Keywords:Union Editorial , David And Goliath - Los Angeles