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Union Editorial Cuts "Aerow-Dynamic" For NikeEinar edits online short directed by Trio Film's William Bindley (August 18, 2004)
Union Editorial has just completed editing "Aerow-dynamic," a 90-second online short film that simultaneously introduces the new Total 90 Aerow soccer ball while promoting "Skill Squad," Nike's goodwill soccer team aimed at outreach to at-risk youth. Produced via Los Angeles's trio films, the William Bindley-directed short tells the story of a young boy who finds himself enlisted by a member of the Skill Squad to play in a stadium-packed match. "Aerow-dynamic" is one of several promotional films featured at http://www.nikesoccer.com.
Nike commissioned several directors and production companies to develop short films for screening as part of a month-long Nike installation in a downtown Los Angeles warehouse. The players featured in "Aerow-dynamic" are from Nike Los Angeles's Skill Squad, who with Nike's help, hold open training sessions at Ross Snyder Recreation Center in South Central Los Angeles
Said trio films producer Tim Johnson, "Bindley shot the film partially in 35mm, and partially in HD, so Einar and Union Editorial had quite a big job. We were also working under incredibly tight turnarounds, and were very impressed with Einar's focus. We have a great relationship with Union - and were pleased to have access to top level talent in all areas of post, with Todd Iorio contributing effects and Matt Lewkowicz providing the audio mix on 'Aero-dynamic.'"
"Aerow-dynamic" opens in a bowling alley, as a mullet-haired player smugly celebrates his strike. In the next lane, a dreadlocked man walks casually up to the ball dispenser, unzips a black bag emblazoned with the Nike logo, and takes out the new Total 90 Aerow soccer ball. All eyes are on him as he punts the ball for a perfect pin-shattering strike. A young bystander picks up the ball as it exits the dispenser. The spot cuts to the boy and player as they dribble and drive the ball through the Los Angeles urban landscape. At each new location, they are joined by additional ball players. Soon, an impromptu team of men and women, adults and children, march into a crowded stadium. Meeting them on the field is an imposing opposition team, and soon the game begins, all set to an electronic Latin soundtrack. The young boy is the game's hero, as he scores the winning goal to thunderous applause.
Said Einar, himself a huge soccer fan, "William Bindley shot an incredible amount of scenes, practically keeping the camera rolling continuously. He gathered tons of great footage, but inevitably, that made my job all the more challenging. It was great fun however, to time the soccer moves to the music, which was the running theme throughout the spot."
About Union Editorial
Union Editorial brings together a highly creative group of talent to bring a new level of service to the commercial post-production industry. Union's dynamic team is equipped with the tools and talent to accommodate all forms of creative editorial for the changing needs of today's diverse advertising and branding initiatives. The new 10,000-square foot home of Union Editorial combines the most up-to-date equipment with the highest-end client amenities available. For more information about Union Editorial, please visit www.unioneditorial.com or call (310) 481-2200.
Company: Union Editorial/Los Angeles Airdate: July 2004 Client: Nike Title: :90 "Aerow-dynamic"
Production company: trio films / Los Angeles, CA Director: Bill Bindley Partner/Exec. Producer: Erin Tauscher DP: Eagle Egilsson Line Producer: Tim Johnson 1st Assistant Director: Hal Olofsson
Where Shot: Los Angeles, CA
Editorial Company: Union Editorial / Los Angeles, CA Editor: Einar Executive Producer: Michael Raimondi
Post Facility: R!ot/Santa Monica, CA Colorist: Jason Altman
Visual Effects Company: Union Editorial/Los Angeles, CA Artists: Todd Iorio
Audio Post Company: Union Editorial/Los Angeles, CA Mixer/Engineer: Matt Lewkowicz
Music Production/Sound Design: Machine Head / Venice, CA Sound Designer/Composer: Chris Smith Senior Producer: Vicki Ordeshook
Related Keywords:Union Editorial, Aerow-Dynamic, Nike, William Bindley, Trio Film, Tim Johnson, Einar, Todd Iorio, Matt Lewkowicz,