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Unified Introduces First Social Operating Platform for Top Brands and Agencies to Continually Win Their AudiencesMicrosoft, Horizon Media, and Randi Zuckerberg's R to Z Studios Among Unified's Initial Customer Wins (January 18, 2012)
SAN FRANCISCO, CA and NEW YORK, NY -- (Marketwire) -- 01/18/12 -- Today Unified introduced the first Social Operating Platform (SOP). Unified's enterprise marketing technology allows global brands and agencies to easily activate social audiences and impact consumer actions on all major social media ecosystems simultaneously. Industry leaders worldwide have already adopted Unified, signifying top marketers' recognition of the impact of social media on their brand health and customer relationships. With Unified's Social Operating Platform, brands and agencies can continually win their audiences on Facebook, Twitter, YouTube, StumbleUpon, and other leading social ecosystems.
"Social media has driven a historic shift in the way that brands and advertising agencies communicate with their audiences," said Sheldon Owen, CEO at Unified. "The Social Operating Platform is an enterprise-class marketing technology that is enabling powerful social advertising executions and driving incredible ROI for marketers worldwide."
The SOP is an enterprise-architected multi-tenant environment that integrates seamlessly into today's demanding marketing organizations and technology environments. Unified provides brands and agencies with dedicated managed services, which enable marketers to immediately take full advantage of the SOP and maximize all social investments. Unified also features the Unified University, an all-encompassing training, continuing education and certification program -- complete with access to the industry-leading best practices knowledge base -- for brand and agency executives.
Industry Experts Agree That Unified's Architecture Is Superior
Some of the biggest names in marketing and advertising, including Microsoft, Samsung, and TransUnion, have already leveraged Unified to drive success and measurable ROI. While operating in stealth mode over the last nine months, over 200 unique advertisers used Unified to win their audiences through over 3,000 individual campaigns.
"Our social success is driven by cutting-edge strategy and access to the market's most innovative and successful technology. Social, mobile, and emerging media are absolutely critical to that success," said Marty Collins, Director of Emerging Media, Microsoft. "Since Unified's founding it has been a trusted partner of ours."
Leading advertising agencies are also making Unified's Social Operating Platform their standard operating procedure to drive client success and introduce new services.
"Our 2012 plans are driven by innovation in the areas of social, mobile, video and local media," said Taylor Valentine, VP of Social Media & Relationship Marketing, Horizon Media. "Unified's Social Operating Platform will help us automate critical processes and further our ongoing efforts to provide our clients with cutting-edge strategy and success."
"We create social moments for clients that require not only the production of quality, creative content but also carefully timed promotions to support them," said Matt Hicks, marketing director at R to Z Studios, the soon-to-launch social marketing and production company being founded by Randi Zuckerberg. "Unified's Social Operating Platform has driven terrific social advertising results on behalf of our clients in a very short period of time."
"We pride ourselves on pushing the envelope in social application development," said Mike Germano, CEO of Carrot Creative. "Unified powers our Social Activation division and adds to the cutting-edge services we provide our clients."
Unified is the enterprise marketing technology company for top global brands and agencies that need to activate social audiences and impact consumer actions. Unified's Social Operating Platform allows brands to simply and effectively execute sophisticated paid, earned and owned media campaigns across multiple social ecosystems. The Social Operating Platform features the socialCORTEX, Unified's proprietary social intelligence layer that includes the Social Action Pricing Engine, Social Action Server, and Earned Media Action Framework. The Unified Social Operating Platform and Unified professional services are used by leading brands and agencies worldwide. For more information, visit www.unifiedsocial.com.
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