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Unica's Pivotal Veracity Is First to Empower Email Marketers With Support for Apple iPad

New Capabilities in MailboxIQ -- Industry's Only Customer-Level Email Tracking Solution -- Enable Marketers to Target and Track Email Communications to iPad Customers (February 17, 2010)

WALTHAM, MA -- (Marketwire) -- 02/17/10 -- Unica Corporation (NASDAQ: UNCA), the recognized leader in marketing software solutions, today announced that tracking capability for the highly anticipated iPad is now incorporated into Pivotal Veracity's customer-level deliverability tracking solution, MailboxIQ. This support comes ahead of the iPad's commercial release and allows email marketers to identify its early adopters -- to craft and target email communications specifically optimized for the new device -- and to seamlessly track the deliverability and reputation of those messages at the customer level.

Launched in September 2009, MailboxIQ is an exclusive, patent-pending technology that provides customer-level tracking of email deliverability, rendering and reputation across mobile, social, search, and traditional web and software-based email platforms -- from Android to the Blackberry to the iPhone and more. The first and only solution of its kind, MailboxIQ gives mailers the tools to dramatically improve the relevancy and ROI of their campaigns through unprecedented multi-channel customer-level intelligence on when and how their customers engage with their email communications.

"The iPad's rich email client sets the groundwork for maximizing the impact and potency of digital communications, providing email marketers enormous opportunities," said Michelle Eichner, vice president, Email Products, Pivotal Veracity. "With MailboxIQ, marketers can easily identify which of their customers use the iPad, and optimize and target messages specifically designed to take advantage of its many rich email capabilities; they can then track the success of those messages in terms of inbox deliverability and engagement -- all at the customer level."

"We pride ourselves on delivering the industry's most effective and intelligent email services and solutions," said Len Shneyder, director, Email Deliverability, Pivotal Veracity. "And we're proud to announce that we're the first email tracking vendor to support the iPad, further empowering our enterprise clients as well as our ESP and Agency partners with the cutting-edge tools they need to excel in this increasingly evolving and complex market."

About Unica
Unica Corporation (NASDAQ: UNCA) is the recognized leader in marketing software solutions. Unica's advanced set of enterprise marketing management and on-demand marketing solutions empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. These solutions integrate and streamline all aspects of online and offline marketing. Unica's unique interactive marketing approach incorporates customer analytics and web analytics, centralized decisioning, cross-channel execution, and integrated marketing operations. More than 1,000 organizations worldwide depend on Unica for their marketing management solutions.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit

Note to Editors: Copyright 2010 Unica Corporation. Unica, the Unica logo, and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Forward-looking Statements
The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including those factors listed in the Company's Annual Report on Form 10-K for the fiscal year ended September 30, 2009 under "Risk Factors," which factors could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.

Dan Ring

Copyright @ Marketwire

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Related Keywords: unica, marketing software, pivotal veracity, email marketing, mailbox iq, mailboxiq, Marketwire, Apple Computer, Financial, Internet Technology, Business, Email, Other,

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