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Uncles Wayne Holloway Directs Sanderson Farms Campaign

Wraps two-spot campaign for Richards Group agency (February 07, 2006)
UNCLE director Wayne Holloway has wrapped a two-spot campaign for Sanderson Farms via Dallas, TX, ad agency The Richards Group. To convey the all-natural freshness of Sanderson Farms chicken, the :30 spots ?Aliens and ?Extras show the bizarre behavior of people who purchase the competing companys chicken, which is ?enhanced with phosphates and additives.

Some folks clearly dont make the best choices?thats the premise behind the spots ?Aliens and ?Extras as two adults?who appear normal at first?address the camera and explain their decisions for feeding their families chicken with unnecessary ingredients, as opposed to Sanderson Farms all natural poultry. Standing in her sparkling white kitchen aside two individually wrapped chicken breasts, a housewife states that she chooses the enhanced chicken, ?Because when the aliens take us back to their planet Phosphateur, the aliens will prefer those of us enriched with phosphates.

In ?Extras, a man behind a barbeque grill says he likes chicken with additional ingredients because he likes ?extras. He says, ?Thats why I like cooking with jet fuel. It really gives it that little extra something. He raises a real flamethrower and razes everything in sight?including his daughters beloved toy car. Both spots close with the v/o: ?For most people, its an easy choice. and tagline, ?100% Chicken. Naturally.

UNCLE director Wayne Holloway recently completed a campaign for Fruit of the Loom and HEB, both via The Richards Group, and is currently shooting spots for Chevy Nascar through Deutsch LA.  


Client: Sanderson Farms
Titles: :30 ?Aliens
    :30 ?Extra
Airdate: January 30, 2006

Ad Agency: The Richards Group / Dallas, TX
Brand Creatives: Bill Cochran, Todd Sturgell, Patrick Murray
Producers: John Carmichael, Alison Wagner

Production Company: UNCLE / Santa Monica, CA
Director: Wayne Holloway
Executive Producer: Bryan Farhy, Nancy Osborne
Producer: Jason Forest
Production Supervisor: Robert Gustafson
President: Eric Bonniot

Assistant Production Supervisor: Colleen Cavanaugh
DP: Richard Henkels

Where shot: Welch Residence, Pasadena, CA

Editorial: Post-Op / Dallas, TX
Editor: Doug Bryant

Page: 1

Related Keywords:Uncle, Sanderson Farms, Post production


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