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Uncle Celebrates the Holidays with Fruit of the Loom

UNCLE director Wayne Holloway has helmed another TV spot for Fruit of the Loom. Entitled "Holiday Lights", the :30 ad was produced via ad agency The Richards Group, and star the popular Fruit Guys?featured last summer in the "You Can't Over Love Your Underwear" country music video also directed by Holloway, causing havoc while stringing Christmas lights around their house.

The commercial will air throughout the holiday season.   "Holiday Lights" opens on a wintry day at the snow-covered home of The Fruit Guys. We see The Fruit Guys as bright splashes of color against the snowy background, outside setting up Christmas lights. Set to the tune of a familiar Christmas carol, The Fruit Guys bustle about, opening boxes, climbing precariously up ladders and shocking themselves with exposed wires, just for a little holiday cheer. When the hard work is done, they celebrate with hot cocoa and eggnog, all before the grand light show. The bulbs light up on the roof to spell out "Comfort & Joy" amidst a thousand other twinkling lights.  

Said Holloway, "Everyone involved in this project has been fantastic to work with. I've done several campaigns with The Richards Group to date, and they are really lovely people. Plus, we got the opportunity to create a winter wonderland on a Warner Brothers backlot in Southern California in July, who could pass that up?"    

Client: Fruit of the Loom/Bowling Green, KY
Title: :30 "Holiday Lights"
Airdate: November 19, 2005
Ad Agency: The Richards Group/Dallas, TX
Creative Group Heat/Writer: Ron Henderson
Creative Group Head/Art Director: Dennis Walker
Brand Creative/Writer: Mike Bales
Brand Creative/Art Director: Doug Eyring
Broadcast Producer: Sheri Cartwright
Broadcast Business Manager: Sara Sax
Production Company: UNCLE/Santa Monica, CA
Director: Wayne Holloway
Executive Producer: Bryan Farhy, Eric Bonniot
Producer: Stephanie Bedell
DP: Ramsey Nickell
Where shot: Warner Brothers backlot/Burbank, CA
Editorial Company: Charlieuniformtango/Dallas, TX
Editor: Jack Waldrip
Assistant Editor: Alex Waldrip
Executive Post Producer: Kathy Fawcett Martin
Sr. Post Producer: May Alice Butler
Music: Wojahn Bros. Music/Santa Monica, CA
Telecine: Company 3/Santa Monica,CA
Dailies: The Syndicate/Santa Monica, CA   

Page: 1

Related Keywords:UNCLE, The Richards Group


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