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Ultimate Control by Lance Fernandes wins 2nd place in iStockVideo Future Now! contest

Fernandes uses Final Cut Pro 5 to edit his winning entry By John Virata

Lance Fernandes, a digital video editor based on Markham, Ontario Canada entered the recently concluded iStockVideo Future Now! Contest and came out a 2nd place winner with his entry, Ultimate Control. Fernandes, who has been using the iStockPhoto site for several years through his employer, and is a recent member on his own, won a Sony PD-170 video camera and 50 iStock credits. Ultimate Control was edited in Final Cut pro with special effects done in After Effects. This is what he had to say about his entry.

DMN: What profession are you in and where in Canada are you located?
Lance Fernandes: I'm from Markham Ontario, which is just outside Toronto, and I am a digital video editor for the post production company, Creative Forces.  I work on a lot of television commercials and business presentations, for clients like Warner Music, Universal Music, Corona, and GM Canada to name a few.

DMN: What was the inspiration for the Ultimate Control?
LF: I always wanted make a fake infomercial.  I always thought that the before and after segments in infomercials were ridiculously hilarious. Infomercials are always so over-exaggerated, which makes them a perfect target for parody.  I wanted this to be a fast paced sketch that gets you laughing right from the beginning.  So I started writing a script about a remote control that was like the Swiss army knife of future technology.  My 3D animator, Mark Capone (who is also the main actor), suggested that the remote control be my old keyboard, which I thought was hilarious, so we knew we were on to something.  Me and Mark basically thought of a bunch of activities that would look funny when using a huge keyboard to do it.  We shot a bunch of stuff, a lot of it had to be left on the editing floor because I wanted to keep the video short and sweet, but the scenes that were cut out were still pretty funny.  Maybe one day I'll make an extended version of it.

Fernandes edited Ultimate Control in Final Cut Pro 5.

DMN: What kind of video camera did you use to capture the footage?
LF:  I used Canon's ZR600 digital video camcorder to capture the footage.  It's a consumer camera I own mostly for the purposes of digitizing DV footage on to my home computer.  I had found out about the competition very late, so this was the only camera I was able to use, but it worked well within the context of the video.


DMN: What editing system did you use to assemble the video?
LF: I used Final Cut Pro 5 to edit the whole video.

To view Ultimate Control, click here

DMN: What other software did you use for the blue light effects shot?
LF: To create that blue light product shot of the ultimate control I used Trapcode's Shine plugin in After Effects. I added the shine behind the cut out of the keyboard to give it a more heavenly look. It's a look that I've seen some infomercial's use for their product shots, to make it look like their product was a gift from God.  Also most people don't notice that the background is also one of the iStock clips that iStock provided for the contest. I just zoomed into the clip and changed the color to blue.

DMN: How long did it take to finish the editing?
LF:  It took just over a full day to finish editing, create graphics and add sound effects.  I found out about the contest with less than a week left until the deadline and by the time I shot the video, I only had a couple days to finish post on it.

DMN: How did you hear about the iStockVideo contest?
LF: I found out about the iStockvideo contest after doing a search for information about the Panasonic HVX200 camera on the site www.tutorialfinder.com. I found an article about the iStock Future Now! video contest and immediately after reading the article I started planning my video.

DMN: How long have you been a member of the iStock websites?
LF: I have only been a member for a couple months now, but I have been using iStockphoto and video for a couple years now through my workplace.

DMN: Did you enter both categories?
LF: I had originally planned on entering both categories but unfortunately I didn't finish my serious entry on time.  My serious entry involved a lot of C.G.I. and stop motion photography, it was taking too long to finish on time, so I had to put it aside and only focus on my funny entry. I still plan on finishing my serious video, for me and my friend Mark who created a lot of the 3d models for it. It will also look great on a demo reel.

DMN: Approximately how many days did it take to shoot your video and where did the shooting take place?
LF: It only took a day to shoot. I would sometimes come up with some ideas while I was editing, so some insert shots were done during the editing process, but the majority of the shooting only took a day. Most of the shooting took place in and around my house; also the baseball scene was done at a nearby park.

DMN: What do you plan to do with your prizes?
LF: I'm planning on using my new Sony PD-170 camera to shoot a couple of short films and music videos this year with my production company, Drunken Beaver Productions. I am also planning on using it for freelance camera jobs. The 50 iStock credits are going to be used for any upcoming projects I'm working on.

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John Virata is senior editor of Digital Media Online. You can email him at jvirata@digitalmedianet.com
Related Keywords:istockvideo , contest, NLE, video editing, special effects, stock video

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