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Ubermind Awarded "Standard of Excellence" by the New Media Institute for Revitalizing Target's Web and Mobile Presence

Seattle Digital Agency Recognized for Delivering Apps and Websites That Enhance Consumers' Mobile Shopping Experiences (August 31, 2011)

SEATTLE, WA -- (Marketwire) -- 08/31/11 -- Übermind (www.ü, the world's leading digital agency for mobile and emerging technologies, was today announced as a winner of the 2011 New Media Awards in the Website category. This high-profile accolade celebrates "excellent online communications" and, unlike many website award programs, gives merit to the entire user experience -- content, navigation, design, usability, etc. -- rather than focusing on one particular element.

Übermind was selected among scores of applicants as a "Standard of Excellence" for its work with Target. Already recognized by Target itself with the "Best of the Bullseye" for Innovation, Übermind was credited with revitalizing the retail giant's digital presence and enhancing consumers' mobile shopping experiences. To date, Übermind has created a successful cross-platform suite for the retailer that includes several mobile apps -- most notably for iPhone and iPad (the latter of which debuted in 2010 as the #1 lifestyle app) -- and has redesigned and optimized its mobile website ( and mobile showcase page (

"We're very proud of the work we've done for Target and are delighted with this recognition for a job well done," said Shehryar Khan, CEO of Übermind. "We're a highly motivated bunch to begin with, but validation from esteemed groups like the New Media Institute adds further fuel to our fire to continue delivering innovative mobile solutions for our clients."

This is the third award Übermind has won in recent months. Khan was named one of "40 Under 40" in July by the Puget Sound Business Journal for contributions to his company, industry, and community, and Advertising Age deemed it a "Best Place to Work in 2011" for being one of the most inspiring, innovative, and creative workplaces in the country.

About Übermind
Übermind is the world's leading agency for mobile and emerging technologies. Our strategy, engineering, and design experts deliver apps and websites that transform our clients' businesses. In today's brick-and-mobile landscape, we are our clients' competitive advantage. To learn more about Übermind, visit www.ü or follow @ubermind on Twitter.

Minou Nguyen
Illuminate Public Relations
Email Contact

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