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UVPHACTORY Moves To Expanded QuartersAfter five years of steady growth, UVPHACTORY found itself in need of additional room (February 07, 2006)
UVPHACTORY (UVPH), the Manhattan-based design and production studio, today announced the opening of their new and expanded offices nestled in the triangle between SoHo, NoLIta and Chinatown. Working closely with studio NOVA (Charleston, MA) and architect Andrew Guidry on the design of the new offices, the UVPH team doubled their space and created a modernist loft, imbued with light and movement. The company is now headquartered at 224 Centre Street (at Grand), Suite 2E, New York, NY 10013.
Scott Sindorf, UVPH Principal/Co-Founder, explained, ?We needed more space for our growing staff; we wanted our clients to be comfortable and have private work environments; and we were looked forward to having a home that would reflect our design aesthetics. His business partner Damijan Saccio, UVPH Principal/Co-Founder, added, Both Scott and I have masters degrees in architecture so we particularly enjoyed the design process and collaborating with our architect to turn this large raw space into a state-of-the-art, client friendly creative studio. The office is light filled, the ceilings and walls are white, the maple floors are stained dark and, to accentuate architectural aspects of the space, there are numerous touches of ?safety orange. It is really a beautiful and extremely functional environment.?
The beauty of the space lies in its spatial fluidity and the open 3500 square foot floor plan is visually elegant, highly functional and possesses a minimalist purity. The datum point, a striking 80-foot long translucent serpentine wall, which captures the light play from two walls of windows, divides the space and separates the open creative work area from the companys HD editorial suite, an elevated conference room, a centrally located machine room (which houses 8 terabytes of fibre channel video RAID, Render Farm, multiple data servers, and AV equipment), client and reception areas, an accountants office, kitchen, and bathrooms. The wall also serves as a long library for books and awards and frames rooms, including the editing suite and the accounting office, with deep, colored window recesses.
?Everything was custom designed for this space, including our furnishings and lighting fixtures,? explained Senior Producer Brian Welsh. ?The office is on multiple levels so we were able to be very creative with our use of space. For example, the conference room is elevated with views to the workspace and the floor below is comprised of removable tiles that allow access to storage. The base of the conference room stairs has an integral rolling media sled to access lighting and motion/video and still cameras. All of our heavy production equipment is in the low-lying storage so we can open slots and take out what we need.
15 foot ceilings allowed UVPH to create retractable 30 foot green, blue and white cycloramas for live-action shoots. The open, sun filled creative bullpen, home to UVPHs dozen designers, animators and producers, encourages collaboration and an easy flow of information, inspires creative ideas, stimulates talent, and showcases the inherent beauty of the space.
Creative Director Alexandre Moors explained the impact of the new offices on the creative team. ?This loft is filled with light, and air, and theres room to breathe. The new space has had a positive impact on each of us. The workspace is tremendously versatile and encourages interaction and the free flow of ideas between team members. We have room to gather and brainstorm. Rolling tables encourage impromptu conferencing. We easily move, or roll, from one computer to another, from one project to another. The creative space is open and playful. In fact, our editor travels through the office on his skateboard. When I need to clear my head or mull over new ideas I bike through the space. Whats more, the neighborhood is stimulating and culturally diverse. There are design stores around the corner and we find inspiration everywhere. And, with Little Italy, Chinatown and SoHo just a block in any direction, we, and our clients, are eating very well!
UVPHACTORY is a New York-based design and production company offering a complete range of creative services including conceptualization, live-action direction and production, editorial, 2D/3D animation, sound composition/design and final compositing for broadcast, commercial, film, music video and web clients. Additionally, UVPHACTORY has leapt full force into the longer format arena, directing and producing music videos for artist Pete Miser as well as producing a 25 minute short film, Cherry Bloom, directed by Alexandre Moors and Left Turn (working title), a feature length documentary about the fans of NASCAR, directed by Brian Welsh.
Since the companys formation in 2000, UVPHACTORY has attracted a diverse client base including AT&T, BET, Bravo, Cartoon Network, CBS, Cinemax, Cingular, Coca-Cola, Comedy Central, ESPN, FOX Sports, General Electric, HBO, IBM, IFC, Miramax, MTV, NBC, Scripps Networks, SCI FI Network, Showtime, USA, US Cellular, VH1, and VOOM HD Network, among many others.
UVPHACTORY is headquartered at 224 Centre Street, Suite 2E, New York, NY 10013; 212-483-0040; Fax: 212-483-9371; For more information, or to see a reel, contact Senior Producer Brian Welsh. Visit the UVPHACTORY website at http://www.uvph.com.
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