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UVPHACTORY Helps Open SciFi Channel's Master Blasters

SCI FI Channel has enlisted New York-based UVPHACTORY (UVPH), to create the show package for its latest reality series Master Blasters, premiering Wednesday, July 27 at 8:00 PM ET/PT. The package includes graphic elements including a :20 open, bumpers, backgrounds, lower thirds, and transitions.

Imagination literally takes flight with the SCI FI Channel's new series Master Blasters, the daredevil stepchild of the reality genre. A high-octane ride into the wild blue yonder, the series pits teams of amateur rocket hobbyists against the resident 'Master Blasters' team in a race to design, build, and launch some very bizarre objects. From rocket-bolstered lawn darts to a fuel-injected sports car, "one small step for man" becomes one giant leap for mad science! A healthy dose of teamwork, competition, and creativity makes for television's most explosive half-hour.
 
UVPHACTORY based the Master Blasters show package on the aesthetics of the Russian Constructivists who admired machines and technology, functionalism and modern industrial materials. Their package graphically depicts the home teams ability to ?out build, out perform, and out design their competitors.


?Master Blasters is about innovation with two teams each challenged to build the seemingly impossible in a finite amount of time.  Each competition is as much about achievement and heart as it is about rocketeers blasting cool stuff into the sky and the show package had to capture the excitement of those challenges, explained UVPHACTORY Senior Producer Brain Welsh.

For the open, UVPH literally counts down ?3,2,1 - to highlights of the best moments from a number of Master Blasters challenges including the launch, a mile into the air, of a sofa with a crash test dummy on board; gi-normous water powered rockets attempting to break Mach 1; industrial cooling fans which spin skyward in an attempt to reach 5,000 feet; and a sports car, attached to a rocket engine, which is soon to be launched through a set of goal posts.

"Everyone at UVPHACTORY started creating wildly imaginative boards. We have an extensive art library and fortunately had a lot of reference material on hand. However, it was Colin Hess who researched the Russian Constructivist idea, which was the direction we ultimately chose. We borrowed heavily from the posters of the Constructivist period and incorporated many familiar elements in our design.  We utilized a bold tri-toned color palate, diagrams, maps, building plans, elements from a number of show challenges and posterized images of men at work in the execution of this graphics package," explained UVPHACTORY Creative Director Alexandre Moors. "Cranes used in building the rockets are reminiscent of turn-of-the-century photos of New York City and workers having lunch on those cranes so we incorporated bits of those images in our design. In addition, instead of keeping our design 2D, we decided that for all the elements the teams were building, the devices would be made in 3D. Initially, you think that you are looking at a 2D plane of graphic line but actually what looks like a circle is a rocket which shoots skyward and the animation moves and turns 3D before your eyes," he continued.

?The posterized, highly stylized silhouettes in the open are, in fact, images of the UVPHACTORY creative team who were shot on a mini-green screen stage in our offices. While waiting to lens the real hero of the show, we decided to shoot a placeholder. We all grabbed props and tools lying around the office and Alex picked up the camera and shot us on our stage. Sci Fi loved the iconographic images and so everyone who worked on the project can actually be seen in the show open, added UVPH Compositor and Designer Colin Hess.

Sci Fi Channel Vice President of Creative Roger Guillen stated, ?We have an established relationship, a certain language and pattern of communication with UVPHACTORY which worked to our benefit on this project.  We wanted something bold, striking and different and came up with the idea of a Russian Constructivist vibe. UVPHACTORY ran with the idea, expanded on it, and gave us a great program package.

Sci Fi Design Director Calvin Chu, added, ?UVPHACTORY is a remarkably well rounded facility, a one-stop shop.  Whether we need heavy graphics-based, 3D-based, or shoot-based work, we know they have the knowledge and the skill in all these areas and we feel comfortable coming to them for anything we have to create. As always, this was a really good creative experience.

UVPHACTORYs contribution to the project was so appreciated by the shows producers, First Television, that they hired UVPH to create additional animations for each episode to help articulate each weeks challenge.

Scott Sindorf, UVPHACTORY Principal/Co-Founder expressed his feelings about working with Sci Fi, ?As designers, we have always enjoyed working with Sci Fi because they look for the best quality graphics without compromising their ideals. We are like-minded and make it a point to consistently pursue the best possible broadcast design for each project. Damijan Saccio, Principal/Co-Founder, added, ?Our working relationship with Sci Fi is truly a symbiotic one.  We really enjoy our brainstorming sessions with this network. The result is always a uniquely creative solution.

The UVPHACTORY creative team included Principal/Co-Founder Scott Sindorf, Principal/Co-Founder Damijan Saccio, Creative Director Alexandre Moors, Senior Producer Brian Welsh, Senior Designer/3D Animator/Compositor Jake Slutsky, Lead Character Animator Ryan Bradley, Designer/3D Animator/Compositor Bashir Hamid, Compositor and Designer Colin Hess, Editor Robert Lopuski, and Production Assistant Melissa Sarno.

UVPHACTORY utilized Adobe After Effects 6.5, Apple Final Cut Pro 4.5, Softimage|XSI 4.2, Adobe Photoshop CS and Adobe Illustrator CS in the completion of this project.

The Sci Fi Channel was represented by Vice President of Creative  Roger Guillen and Design Director Calvin Chu.

About UVPHACTORY

UVPHACTORY is a New York-based design and production company offering a complete range of creative services including   conceptualization, live-action direction and production, editorial, 2D/3D animation, sound composition/design and final compositing for broadcast, commercial, film, music video and web clients. Additionally, UVPHACTORY has leapt full force into the longer format arena, directing and producing music videos for artists such as TV On The Radio and  Pete Miser as well as producing a 25 minute short film, Cherry Bloom, directed by Alexandre Moors and Left Turn (working title), a feature length documentary about the fans of NASCAR, directed by Brian Welsh.

Since the companys formation in 2000, UVPHACTORY has attracted a diverse client base including AT&T, Bravo, Cartoon Network, CBS, Cendant, Cinemax, Cingular, Coca-Cola, Comedy Central, ESPN, FOX Sports, General Electric, HBO, IBM, IFC, Miramax, MTV, NBC, Scripps Networks, SCI FI Network, Showtime, USA, US Cellular, VH1, and VOOM HD Network, among many others.

About Sci Fi Channel

SCI FI Channel is a television network where "what if" is what's on.  SCI FI fuels the imagination of viewers with original series and events, blockbuster movies and classic science fiction and fantasy programming, as well as a dynamic Web site (www.scifi.com) and magazine.  Launched in 1992, and currently in 85 million homes, SCI FI Channel is a network of NBC Universal, one of the world's leading media companies.

UVPHACTORY is headquartered at 44 Trinity Place, Suite 3, New York, New York 10006; Phone 212-483-0040; Fax: 212-483-9371; For more information, or to see a reel, contact Senior Producer Brian Welsh. Visit the UVPHACTORY website at http://www.uvphactory.com


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