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UVPHACTORY Creates Liquid Metal Environments For VOOMExpands on environment created for an earlier network branding campaign (September 17, 2004)
VOOM HD Originals, owned by Rainbow Media, has tapped the New York-based design and production company
UVPHACTORY created liquid metal environment for VOOM HD
Brian Welsh, UVPH Senior Producer explained, VOOM HD Originals wanted to play off a look we created for them last year. As this hi-def project opens you see globules of mercury racing through a black space-like background, passing an orbiting planet, actually the VOOM HD Originals logo, and then crashing into an invisible plane spelling out either Movie Junkies or HDVD Extra.
?We were working with HD and 3D, which is not really my element, so I had my own challenges. We took the opportunity to really push the envelope in-house. We wanted to achieve picture perfect metal, high end texturing and movement. We also wanted to create the unexpected - not the usual metal forming on the ground and rising up. To create an ambiguity, a mysteriousness, we kept the liquid metal going in a different direction and followed it as it slowly flew though gravity free space resolving in the VOOM title, UVPH Creative Director Alexandre Moors continued. ?I made the boards and then handed them to Ryan Bradley who animated and textured them. Then I took them back and I did the compositing, the lens flares and all the details. For a compositor and designer HD is a joy. When you work with regular resolution you are working on an image which is always compromised compared to print. But when you are working in HD, it can be picture perfect and you can make each frame the most beautiful frame in and of itself. I had a great time adding all the tiny little details.
UVPHACTORY Animator Ryan Bradley utilized Next Limit Technologies RealFlow 2.5 particle-based fluid simulator to create the liquid environments. ?Usually I animate in Softimage XSI but with RealFlow everything is based on real world physics so I had to understand the physics of how water works, and why water looks different than mercury, and what effects gravity or surface tension bring to bear. It was challenging as I had a very short time in which to master a whole new scientific lingo before I could begin the animation process, Ryan added.
?Hi-definition allows us to create complex graphics with intense detail and saturated colors that never translated well in standard definition. We challenge our vendors to produce graphics packages that exploit the opportunities unique to designing in hi-definition," said Ben Rubin, VP of On-Air Creative for VOOM HD Originals.
The UVPHACTORY creative team included Executive Creative Director Scott Sindorf; Technical Director Damijan Saccio; Creative Director Alexandre Moors; Senior Producer Brian Welsh; Designers/Animators Jake Slutsky and Bashir Hamid; Animator/Simulation Genie Ryan Bradley; and Editor Damien Baskette.
UVPHACTORY utilized RealFlow 2.5 to create the liquid metal effects, and Softimage XSI 4.0, Adobe After Effects 6.5, Adobe Photoshop CS, Adobe Illustrator CS, and Apple Final Cut Pro 4.5 in the completion of this project.
Rainbow Media Creative Services/VOOM HD Originals was represented by VP On-Air Creative VOOM HD Originals Ben Rubin and Creative Director Jason Bylan.
VOOM is the first and most complete provider of high definition programming for the rapidly expanding home entertainment market. VOOM offers more than 35 high definition channels to consumers across the continental United States, including 21 brand-new, exclusive, commercial-free HD channels delivering hundred of hours of movies, sports, music and more every day. VOOM also offers an extensive lineup of cable favorites, premium channels and more. VOOM is a satellite television service, provided by Rainbow DBS, a subsidiary of Cablevision Systems Corporation (NYSE: CVC).
UVPHACTORY is a New York-based design and production company offering a complete range of creative services including conceptualization, live-action direction and production, editorial, 2D/3D animation, sound composition/design and final compositing for broadcast, commercial, film, music video and web clients.
Since the companys formation in 2000, UVPHACTORY has attracted a diverse client base including AT&T, Bravo, Cartoon Network, CBS, Cendant, Cinemax, Cingular, Coca-Cola, Comedy Central, ESPN, FOX Sports, General Electric, HBO, IBM, IFC, Miramax, MTV, NBC, Scripps Networks, SCI FI Network, Showtime, USA, US Cellular, VH1, and VOOM HD Network, among many others.
UVPHACTORY is headquartered at 44 Trinity Place, Suite 3, New York, New York 10006; Phone 212-483-0040; Fax: 212-483-9371. For more information, or to see a reel, contact Senior Producer Brian Welsh.
Visit the UVPHACTORY website at http://www.uvphactory.com;
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