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U.S. Ice Cream & Frozen Desserts Retail Sales to Reach $12.9 Billion by 2016

(May 16, 2012)

ROCKVILLE, MD -- (Marketwire) -- 05/16/12 -- has announced the addition of the new report "Ice Cream and Frozen Desserts in the U.S.: Markets and Opportunities in Retail and Foodservice; 7th Edition" to their collection of Food & Beverage market reports. For more information, visit

Retail dollar sales of ice cream and frozen desserts are projected to grow at a faster pace than foodservice sales, to almost $12.9 billion in 2016, reflecting a 4.0% increase in 2012, followed by 3.5% annual increases on average between 2013 and 2016. This will result in a CAGR of 3.6%.

Projected U.S. Sales of Ice Cream and Frozen Desserts Through Retail Channels, 2011-2016
(in millions of dollars)

---------------------------------------------------------------------------- Year Dollar Sales % Change ---------------------------------------------------------------------------- 2016 $12,867 3.5% ---------------------------------------------------------------------------- 2015 12,432 3.5 ---------------------------------------------------------------------------- 2014 12,012 3.5 ---------------------------------------------------------------------------- 2013 11,606 3.5 ---------------------------------------------------------------------------- 2012 11,214 4.0 ---------------------------------------------------------------------------- 2011 10,783 -- ----------------------------------------------------------------------------

Source: Packaged Facts

In the mature U.S. marketplace for ice cream and frozen desserts, according to Packaged Facts publisher David Sprinkle, marketers, retailers, and foodservice providers can grow their businesses by creating and marketing products that speak to today's consumers on an emotional level. Along with localized strategies and niche products representing true differentiation, integrating new media into the marketing mix can create buzz and communicate brand attributes that are responsive to the desires of economic downturn-weary Americans wanting to indulge without breaking the bank.

Ice cream and frozen desserts is a highly competitive market, with two multinational conglomerates -- Nestlé and Unilever -- at the top of the heap. Across the country, nonetheless, are hundreds of regional and local competitors that often go head-to-head with the industry giants in particular geographic markets, with many local and regional brands commanding the loyalty of generations of customers. In addition, a slew of niche companies run by entrepreneurs are making more than a blip on the radar screen with innovative and truly differentiated products. Also in the mix is a generous swirl of private label, with the improved quality of store brands making them an attractive price/value alternative to premium brands.

For more information, visit

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