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UPDATE: IC Places Pre-Launches National Sales Campaign in Food and Wine Mecca(September 13, 2011)
HOLLYWOOD, CA -- (Marketwire) -- 09/13/11 -- IC Places, Inc. (OTCQB: ICPA), owners of www.icPlaces.com, pre-launched today the national rollout of its "local marketplaces program" in Sonoma County, California. The Sales and Marketing Program for its three hundred and fifty "local" sites across the United States is being received with rave reviews from local businesses. The site released its first series of profiles today and is quickly moving to increase its client base.
Jock Putney, chief marketing strategist of IC Places, Inc., said, "We have initiated selling profile-based advertising on our local market websites and we are thrilled with the response thus far. The initiative has been in the design process for the past thirty days and is being rolled out in the first of 5 markets in California before then spreading out across the country. We are excited to see the market response when the social media aspects kick in via the release of our Instant Restaurant Review app which will give customers the ability to share their experiences and champion their favorite places. We anticipate significant revenue as the result of the response we have received thus far."
"We are delighted to have our restaurant featured at www.icPlaces.com/Sonoma. It gives us a chance to articulate the experience of dining with us in a completely new way," said Gary Finnan, owner of Mamma Pig BBQ in Windsor, CA. "I really like the notion of having people be able to 'see' our restaurant online before coming in. Then, their being able to review their dining experience with the soon-to-be-released Instant Restaurant Video Review iPhone application... this is going to be huge. At Mamma Pig, we are focused on quality and bringing the local Sonoma Essence to visitors, and we are trying to do something that really stands out as a memorable experience. We are excited that people can share that experience right after, or even during, their meal. I expect that it is going to revolutionize the way people look at restaurant reviews," said Finnan.
"Sonoma County's Wine Country is known as a food and wine mecca. It makes perfect sense to launch our program there. People simply want to know where to find the best of the best and we are helping them do so in a completely new way. We offer consumers the ability to find what truly appeals to them, and share that information, like no other site has done before. I am thrilled with the programs we have developed and are executing. Every time I turn around the team has a new idea that really wows me and it feels great!" said Steve Samblis, editor and chief of www.icPlaces.com.
About IC Places:
IC Places owns and operates 350 city news and entertainment websites. Each IC Places city website offers a virtual keyhole view of life in each community. Every unique aspect of a city's social, business, and cultural life is available right at each city's IC Places homepage. IC Places provides the entire community a place to talk, do business and get connected. Businesses are given amazing tools to tell their stories in the best way possible and visitors get unfettered access to businesses, events and people in each city. To see one of the IC Places city sites in action, please visit http://www.ICplaces.com.com/orlando.
IC Places Safe Harbor Statement
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are based on the current plans and expectations of management and are subject to a number of uncertainties and risks that could significantly affect the company's current plans and expectations, as well as future results of operations and financial condition. A more extensive listing of risks and factors that may affect the company's business prospects and cause actual results to differ materially from those described in the forward-looking statements can be found in the reports and other documents filed by the company with the Securities and Exchange Commission. The company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
IC Places, Inc.
Chief Operations Strategist
800.406.1220 Option 4
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