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UPDATE: 1010data Positioned in the Challengers Quadrant in Leading Analyst Firm's Magic Quadrant for Data Warehouse Database Management Systems

Company's Cloud-Based Data Warehouse Provides Organizations a New Approach to Big Data Analytics (February 09, 2012)

NEW YORK, NY -- (Marketwire) -- 02/09/12 -- 1010data, Inc., provider of the next generation data warehouse, today announced that it is gratified to be positioned by Gartner, Inc. in the "Challengers" quadrant of the 2012 Magic Quadrant for Data Warehouse Database Management Systems.* 1010data's cloud-based data warehouse/business intelligence platform provides organizations with a faster, easier and scalable approach to world-class Big Data analytics. It reduces IT overhead, makes analysts more productive, and provides significant ROI across a number of business areas.

The 1010data Big Data Warehouse enables analysts and programmers to work directly with data in its raw and truest form while enjoying an advanced spreadsheet-like experience. Since the warehouse is cloud-based, it enables customers to store, share and monetize Big Data in a simple, self-explanatory fashion. With over 200 blue-chip customers in the retail, consumer packaged goods, finance, healthcare and telecom verticals, 1010data's unique data warehouse demonstrates that there is a successful alternative approach to big data analytics.

"At 1010data our mission was to radically improve the data warehouse and provide companies with a faster, easier to use and more scalable option for big data analytics," said Sandy Steier, CEO of 1010data. "Our solution allows direct, interactive access to raw source data, enabling users to perform complex analysis in minutes, drastically outperforming all alternatives. We believe it is fitting that we are in the 'Challengers' quadrant."

1010data's position in the Magic Quadrant was determined by Gartner's analysis of how vendors measure against criteria, including completeness of vision and ability to execute within the data warehouse industry.

*Gartner, Inc., Magic Quadrant for Data Warehouse Database Management Systems, Mark A. Beyer, et al, February 6, 2012.

About the Magic Quadrant
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About 1010data
1010data is the first interactive cloud-based platform for Big Data analytics, helping customers in financial services, retail, consumer packaged goods, telecommunications and other industries manage, manipulate and monetize trillions of business data records every day. With 1010data's on-line service, customers quickly gain incomparable insights from any amount of raw data without the need for hardware or software investments, as well as complex, time consuming data design, integration, or transformation steps commonly associated with other big data and analytical products. Please visit for more information.

To learn more please visit:


Joe Ferrary
Horn Group on behalf of 1010data
[email protected]

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