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UNIFIED Joins Facebook Preferred Marketing Developer ProgramSocial Operating Platform Builds on Facebook Ads API (April 18, 2012)
SAN FRANCISCO, CA and NEW YORK, NY -- (Marketwire) -- 04/18/12 -- UNIFIED announced that it has been selected as one of the initial members of the Facebook® Preferred Marketing Developer Program. The UNIFIED Social Operating Platform (SOP) builds on the Facebook Ads API to allow top global brands and agencies to activate social audiences and impact consumer actions.
"Social advertising is a radical departure from traditional marketing, and Facebook continues to demonstrate that it is an essential component for top global brands to successfully reach its audience and customers," said Jason Beckerman, co-founder and Chief Strategy Officer, UNIFIED. "The Facebook Preferred Marketing Developer Program provides UNIFIED with seamless, direct access that helps our top brand and agency clients develop and execute the most effective social campaign strategies and quantifiably measure the results of their social investments."
The SOP is an enterprise architected multi-tenant environment that integrates seamlessly into today's demanding marketing organizations and technology environments. UNIFIED provides brands and agencies with dedicated managed services, which enable marketers to immediately take full advantage of the SOP and maximize all social investments. UNIFIED also features the Unified University, an all-encompassing training, continuing education and certification program -- complete with access to the industry leading best practices knowledge base -- for brand and agency executives.
About the Facebook Preferred Marketing Developer Program
The Facebook Preferred Marketing Developer Program recognizes companies that have developed technologies in one or more of the following specialty areas: Page management solutions, ads management solutions, services and platforms for building socially enabled integrations, and/or tools for Page Insights analysis.
UNIFIED is the enterprise marketing technology company for top global brands and agencies that need to activate social audiences and impact consumer actions. UNIFIED's Social Operating Platform allows brands to simply and effectively execute sophisticated paid, earned and owned media campaigns across multiple social ecosystems. The Social Operating Platform features the socialCORTEX, UNIFIED's proprietary social intelligence layer that includes the Social Action Pricing Engine, Social Action Server, and Earned Media Action Framework. The UNIFIED Social Operating Platform and UNIFIED professional services are used by leading brands and agencies worldwide. UNIFIED is a Facebook Preferred Marketing Developer and was a finalist in the 2012 Festival of Media Hot Company of the Year. For more information, visit www.unifiedsocial.com.
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