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UKs Top Commercial Broadcaster ITV Extends Narrowsteps Broadband TV Service

To expand ITV Local to cover the whole of the South and South-East (January 17, 2006)

ITV this week announced that it would continue using Narrowsteps technology to broadcast its new local broadband TV services following the extension of the three month trial to April 2006.

ITV Meridian has decided to expand ITV Local to cover the whole of the South and South-East and for the first time, all three editions of Meridian Tonight and local weather forecasts will be free to view for anybody with a home PC or Mac computer and a broadband connection by logging onto www.itvlocal.tv.

ITV initially signed up with Narrowstep in October using TelVOS, Narrowsteps Television Operating System, to offer Brighton and Hastings local news, weather, community activities, travel and other ITV entertainment as well as a new medium for advertising for local businesses and classified ads.


The free broadband channel has received significant interest not just in the UK but overseas with stats showing that many viewers watch for more than an hour at a time. In the short time since the start of the trial over 10,000 per week have been using the service in the Brighton and Hastings area alone.

Joe Trainor, Sales Manager for Narrowstep commented, ?By empowering consumers to upload their own video adverts or home videos, ITV Local is not only developing new revenue streams through classified advertising, but also building loyal audiences who for the first time in TV history can influence and control what they want to put on TV.

Lindsay Charlton, ITV Meridians Managing Director said: ?This is the first time in 50 years that an ITV region has provided news and feature programming 24 hours a day to the entire region. Were also giving our viewers the opportunity to create their own programming and we think there is an enormous potential appetite for this service. Friends and family can catch up with their own region wherever they are in the world thanks to the internet and broadband technology.

ITV has extended the contract with Narrowstep following extensive technical testing by Narrowstep to allow the project team to refine the consumer proposition and give the local community a lengthened period of time to interact with the site. Users of ITV Local will now be able to submit video material from their own home computers.

Over the past three years, Narrowstep has been working across the board developing high quality scheduled 24/7 broadband services with Broadcasters, ISPs, cable companies, government departments, entertainment and sport and currently has over 70 channels.


About Narrowstep:
Narrowstep Inc currently offers the most powerful media platform for global broadband content delivery. Our Television Operating System TelVOS is a comprehensive platform for managing, organizing, scheduling, playout and commercialization of video content. Our broadband channels are available 24/7 from anywhere in the world and can be delivered to multiple devices such as mobile, broadcast service, wireless and internet. Narrowstep is a listed company in the US with the ticker symbol NRWS on the OTC Bulletin Board and has offices in London and New York.

For more information visit www.narrowstep.com.

 


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Related Keywords:Narrowstep, ITV, ITV Local, TelVOS, broadband,

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