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UIEvolution(TM) and Millennial Media to Deliver Integrated Mobile Publishing and Advertising Solution

UIE Blender to Power Universal Publishing and Content Monetization Service (September 11, 2008)

BELLEVUE, WA -- (Marketwire) -- 09/11/08 -- UIEvolution (UIE), a global leader of digital multimedia publishing software, today announced a partnership with Millennial Media. The joint solution will integrate UIEvolution's universal publishing service, UIE Blender(TM), with Millennial Media's premium MBrand network. UIE Blender powers universal publishing of rich content and services to wireless Internet browsers, rich downloadable applications and the iPhone bringing Millennial's advertising service to users any time, on any device and from any place.

Services deployed with Blender will utilize Millennial's existing advertising assets including text, image, audio and video. The integration with Blender will provide new advertising opportunities by allowing in-application ad delivery and mobile web delivery through the same management system. In addition services deployed with Blender offer ongoing cross medium visibility on consumer trends, advertising effectiveness and quality of service with real-time reporting and statistics on usage and traffic allowing Millennial to refine ad targets and customize ad delivery.

Millennial Media's networks have run more than 1,000 mobile advertising campaigns for both branding and performance-driven brands. This integration gives Millennial Media advertisers an even broader ability to reach consumers in a new and exciting way with reliable technology that greatly enhances the mobile user experience and promotes brand awareness.

"This partnership furthers our goal of expanding the reach and capabilities of our products and mobile advertising as a whole," said Paul Palmieri, president and CEO of Millennial Media. "Millennial is a leader in the mobile advertising space and with UIEvolution's experience in mobile publishing combined with its device reach this partnership was a natural step for us."

"Millennial Media and UIEvolution have the leadership and reach needed to deliver a solution for easily customizing and deploying large scale rich multimedia services that feature advertising," said Keith O'Neill, Vice President of Business Development of UIEvolution. "With the ability to reach devices with a targeted experience using UIEvolution technology this partnership can revolutionize the delivery of advertising."

About Millennial Media

Millennial Media, the industry's largest mobile media networks company, offers the only true, end-to-end platform for mobile advertising -- with full-service and self-service solutions designed to meet a vast spectrum of marketing objectives. With rich post-click solutions for engaging user experiences, the MBrand network for targeted audiences across premium content and Decktrade(TM) for large-scale performance campaigns, Millennial Media's suite of solutions will meet any advertising need. The company is committed to growing the mobile advertising marketplace by becoming the preferred partner to all advertisers seeking to reach mobile consumers, all publishers seeking to maximize ad revenue, and all mobile operators seeking to further monetize their networks. For more information, visit

About UIEvolution

At UIEvolution® our software technology and solutions power dynamic application experiences for any device, platform or network enabling consumers to access their content anytime, anywhere. UIEvolution is a leader in bringing rich content and services beyond the personal computer. Top media brands, leading network services providers, consumer electronic manufacturers and members of connected car ecosystem deliver rich, integrate multimedia services across devices using UIE products. UIEvolution managed services track usage, providing measurable results that drive targeted advertising campaigns, user-specific offerings and improves the discovery and consumption experience.

© 2007 UIEvolution, Inc. All Rights Reserved. UIEVOLUTION, and the UIEvolution logo are trademarks or registered trademarks of UIEvolution, Inc. in the United States and/or other countries.

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