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UFC Light Heavyweight Champion Jon "Bones" Jones and First Round Management Partner With UberMedia for Custom Mobile Theme(September 23, 2011)
PASADENA, CA -- (Marketwire) -- 09/23/11 -- UFC Light Heavyweight Champion Jon "Bones" Jones will be coming to a mobile phone near you. The MMA star has forged a partnership with UberMedia, makers of UberSocial, the world's most popular full-featured Twitter app.
Jones will be featured in a custom MMA-focused theme called UberWarrior, available for UberSocial on the iPhone, Android and BlackBerry. Currently, Jones has over 140,000 Twitter followers and is one of the most interactive professional athletes in the world.
The theme will be available for download at noon Eastern Time on Saturday, September 24, just hours before Jones defends his title at UFC 135. Mobile users can download it at http://mobile.ubersocial.com/uberwarrior.
UberSocial users will be able to download it and see tweets from all their favorite fighters, enjoy MMA-themed sound effects as they're composing and sending tweets, enjoy the UberWarrior channel with custom-curated content, and interact with both fighters and fans.
"I am excited for the release of UberWarrior this weekend," Jones said as he was preparing for this weekend's title fight. "I love to interact with my fans and MMA fans, and UberWarrior will make that interaction with them much easier and more fun."
Jones' UberWarrior theme is following successful themes UberMedia has launched with 50 Cent (Uber50), Ashton Kutcher (A.plus) and Russell Simmons (UncleUber), all of whom have the some of the strongest Twitter followings in the world.
"We're delighted to announce this new partnership with Jon "Bones" Jones, and are looking forward to welcoming MMA fans everywhere to the custom UberWarrior theme for UberSocial. Jon has an engaged and loyal audience that is sure to make UberWarrior a lively forum for the MMA experience," UberMedia COO Jon Kraft stated.
UberMedia (www.ubermedia.com) is the world's leading independent developer of applications designed to organize, simplify and amplify the social stream, with more than 6 million users of its products in both desktop and mobile environments. UberMedia's portfolio includes market-leading Twitter applications UberSocial and Echofon. UberMedia is headquartered at Idealab (www.idealab.com) in Pasadena, Calif.
About First Round Management:
First Round Management is a full-service marketing and management company specializing in the representation of high-profile personalities and brands, specifically in Mixed Martial Arts (MMA), and represents many established and rising stars.
Since its inception, First Round Management has concentrated the majority of its efforts on MMA fighters and offers strategy, ideas, insights, analytics, planning and execution for their clients in order to maximize their overall potential.
First Round Management has secured some of the highest paying endorsement opportunities for the professional fighters they represent, and they are looking to solidify their reputation as one of the nation's leading sports agencies.
Twitter: @FirstRoundMgmt, @MalkiKawa
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