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Two SCVNGR Brand Campaigns Take Home 2011 PRO Awards Two SCVNGR Brand Campaigns Take Home 2011 PRO AwardsBuffalo Wild Wings and GameStop Recognized in Multiple CategoriesBuffalo Wild Wings and GameStop Recognized in Multiple Categories (October 13, 2011)
CAMBRIDGE, MA -- (Marketwire) -- 10/13/11 -- Today, SCVNGR announced that two of its brand campaigns took home awards in the 2011 PROMO's PRO Awards. Buffalo Wild Wings' Home Court Advantage campaign was recognized as a winner in the "Best Mobile Marketing" category and GameStop's Surprize Attack 2 won multiple awards, including winner status in the "Best Incentive" category, and third place in both the "Best Mobile Marketing" and "Best Retail" categories. The PRO Awards, sponsored by PROMO Magazine, are given in 23 categories and recognize outstanding achievement in promotion marketing.
Through BFG Interactive, Buffalo Wild Wings selected SCVNGR to create a location-based social game that guests could play at locations nationwide throughout the basketball season. By playing SCVNGR, customers could complete basketball-themed challenges and earn points to unlock physical and virtual rewards -- including discounts, free food, and the chance at winning a grand prize trip to the pro basketball finals with Scottie Pippen. The competition was fueled with a leaderboard that revealed rankings, as well as top locations for SCVNGR activity.
Also recognized in three categories at the PRO Awards was GameStop for its "Surprize Attack" campaign. With help from The Marketing Arm, GameStop brought back this campaign to help promote the launch of Call of Duty: Black Ops. As part of the integrated promotion and main sweepstakes, GameStop worked with SCVNGR to create custom challenges to drive consumers to GameStop stores. By completing challenges and accumulating points, consumers could download the digital footlocker and take advantage of two offers: A "Spend $5, Get $5" deal and a 30 percent bonus trade value for any game.
"We're thrilled to be recognized in three different categories for our Surprize Attack campaign," said Kristin Djurdjulov, divisional vice president of marketing and promotions at GameStop. "SCVNGR played such a crucial role in the mobile aspect of this campaign that brought together several different innovative elements of technology to create a memorable experience for our customers."
"The Buffalo Wild Wings and GameStop marketing campaigns are two of the best implementations of our platform we've seen to date," said Chris Mahl, SVP and Chief Brand Alchemist, SCVNGR. "SCVNGR campaigns help brands increase social interaction by providing a scriptable, fun way to engage their target audiences."
PROMO's 21st Annual PRO Awards is the most prestigious promotion marketing awards program in the world and recognizes the best in promotion marketing in 23 categories from Best Multidiscipline, Event Marketing, Sampling, Interactive, Most Creative and more. A full description of both finalists' and winners' campaigns can be found on PROMO's website: http://promomagazine.com/pro_awards/.
SCVNGR is a game. Playing is simple: Go places. Have fun and share with your friends. Check-in, snap pics, do the social check-in or try a challenge! Everywhere you go, you'll earn points and start unlocking real-world rewards at over 12,000 locations. Start playing SCVNGR by downloading our free iPhone & Android app. And while you're at it, check out LevelUp, a new way to pay with your phone and save from the makers of SCVNGR. For merchants, it's a super simple way to use game dynamics to keep loyal customers coming back again and again. SCVNGR is funded by Google Ventures, Highland Capital Partners and Balderton Capital.
LaunchSquad for SCVNGR
Mike Farber or Chantal LeBoulch
scvngr [at] launchsquad [dot] com
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